YouTube embed market share on brand websites

YouTube embed runs on 5.7% of brand websites in our sample (73 of 1,277). Market share by country, top sites using it and technologies it is paired with.

5.7%

Share in UK brands

73 / 1,277

sites in Tranco top 1K

6 in top 10K

#55,118

median Tranco rank

Tranco

frequent companions

Google Tag Manager

By market

UK brands5.7%73
United Kingdom5.5%625
Global5.8%3,953

Trend

Often used with

Google Tag ManagerTag managers68%
jQueryJavaScript libraries42%
CloudflareCDN41%
BootstrapCSS frameworks34%
Google FontsWeb fonts30%
WordPressCMS25%
Cloudflare Bot ManagementSecurity & bot protection22%
OneTrustCookie consent (CMP)22%
cdnjsCDN19%×1.9
Gutenberg blocksWebsite builders19%×2

Top sites using YouTube embed All 73 sites

Tranco	Site	Also uses	Hosting
580	sophos.com	Akamai Bot ManagerAkamaiCloudflareGoogle Tag ManagerNew RelicNext.js	Akamai
688	uber.com	CloudflareCloudflare Bot ManagementDriftEnvoyGoogle FontsMapbox	Google Cloud
2,023	vice.com	cdnjsComscorecore-jsGoogle Analytics 4Google Tag ManagerGutenberg blocks	Automattic (WordPress.com)
2,831	newscientist.com	Adobe FontsGoogle Tag ManagerGutenberg blocksJetpacknginxOneSignal	Fastly
4,481	vinted.co.uk	CloudflareCloudflare Bot ManagementDataDomeEnvoyGoogle Tag ManagerNext.js	Cloudflare
6,948	vodafone.com	Bootstrap 5.3.3cdnjsCloudflareCloudflare Bot ManagementGoogle Tag ManagerjQuery 3.7.1	Amazon Web Services
10,641	inews.co.uk	Google Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)	Automattic (WordPress.com)
13,212	bfi.org.uk	Adobe FontsCloudflareDrupalGoogle FontsGoogle Tag ManagerOneTrust	Fastly
16,948	fiat.com	Adobe Experience Platform TagsAdobe Experience ManagerApache HTTP ServerOracle EloquaGoogle MapsGoogle Tag Manager	Microsoft Azure
17,007	wendys.com	AcquiacdnjsDrupal 10Google FontsGoogle Tag ManagerjsDelivr	Cloudflare
38,957	officialcharts.com	Amazon CloudFrontDrupalFont AwesomeInstagram embedNuxtTailwind CSS	Hetzner
40,923	diageo.com	Adobe FontsASP.NETBootstrap 5.0.2cdnjsCloudflareCloudflare Bot Management	Amazon Web Services
41,964	djmag.com	BootstrapCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Drupal 9Google Analytics 4	Cloudflare
43,568	axa.com	Judge.meNext.jsPrismicReact	Axa Tech Axa Technology Serv...
54,067	theworks.co.uk	BootstrapCloudflareCloudflare Web AnalyticsFeefoGoogle FontsGoogle Tag Manager	Cloudflare
55,118	mixmag.net	Google AdSenseCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Facebook SDK	Cloudflare
56,254	natwestgroup.com	Adobe Experience Platform TagsAdobe Experience ManagerAzure Front Door / CDNjQueryOneTrust	Microsoft Azure
58,094	savers.co.uk	Akamai Bot ManagerAkamaiAngularApple Pay JSBazaarvoiceExpress	Akamai
59,144	ford.co.uk	Adobe Experience Platform TagsAdobe Experience ManagerAkamai Bot ManagerAkamaiSalesforce Marketing Cloud	Fordsrl As Ford Motor Comp...
59,743	yoyogames.com	CloudflareCloudflare Bot ManagementNext.jsReactSwiperTailwind CSS	Cloudflare
71,606	quakeroats.com	BazaarvoiceBootstrapGoogle Marketing Platform (DV360/CM360)Google Analytics 4Google Ads (conversion)Google Tag Manager	Imperva
74,606	kingfisher.com	ASP.NETBootstrap 5.3.3cdnjsCloudflareCloudflare Bot ManagementGoogle Fonts	Amazon Web Services
78,141	lavazza.com	Adobe Experience ManagerApache HTTP Server 2.4.68BootstrapMicrosoft ClarityGoogle reCAPTCHASwiper	Amazon Web Services
81,730	ineos.com	Adobe FontsGoogle Tag ManagerTailwind CSSVite	Microsoft Azure
88,947	nissan.co.uk	Adobe Experience Platform TagsAdobe Experience ManagerAmazon CloudFrontGoogle Tag Manager	Amazon Web Services

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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