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Tag managers

Google Tag Manager market share on brand websites

Google Tag Manager runs on 62% of brand websites in our sample (786 of 1,277). Market share by country, top sites using it and technologies it is paired with.

62%
Share in UK brands
786 / 1,277
8
sites in Tranco top 1K
57 in top 10K
#54,067
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. UK brands62%786
  2. United Kingdom42%4,735
  3. Global38%25,923

Trend

Often used with

  1. CloudflareCDN39%
  2. BootstrapCSS frameworks34%
  3. jQueryJavaScript libraries33%
  4. OneTrustCookie consent (CMP)29%
  5. Google FontsWeb fonts22%
  6. ReactWeb frameworks20%
  7. WordPressCMS18%
  8. SwiperJavaScript libraries17%
  9. Cloudflare Bot ManagementSecurity & bot protection17%
  10. Next.jsWeb frameworks16%

Top sites using Google Tag Manager All 786 sites

TrancoSiteAlso usesHosting
175paypal.comBootstrapDatadog RUMDataDomePayPalTailwind CSSVarnishFastly
218roku.comAstroCloudflareCloudflare Web AnalyticsEnvoyMUINext.jsCloudflare
284hp.comAdobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe Experience ManagerAkamai Bot ManagerAkamaiAmazon Web Services
355ea.comAkamai Bot ManagerAkamaiNext.jsReactSpringSwiperAkamai
468duolingo.comAmazon CloudFrontEnvoyOneTrustGoogle reCAPTCHAwebpackAmazon Web Services
580sophos.comAkamai Bot ManagerAkamaiCloudflareNew RelicNext.jsOneTrustAkamai
687surveymonkey.comBootstrapAmazon CloudFrontNext.jsnginxReactAmazon Web Services
740independent.co.ukComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Prebid.jsTaboolaVarnishFastly
1,047wise.comCloudflareCloudflare Bot ManagementfluctNext.jsReactCloudflare
1,231rightmove.co.ukExpressGoogle Cloud CDN / GFEOneTrustVarnishVWOFastly
1,316blizzard.comnginxOneTrustAmazon Web Services
1,343warnerbros.comAmazon CloudFrontOneTrustAmazon S3Amazon Web Services
2,005sky.comAdobe Experience Platform TagsAkamai Bot ManagerAkamaiGoogle Cloud CDN / GFENext.jsOptimizelyBskyb Broadband As Sky Uk Li...
2,023vice.comcdnjsComscorecore-jsGoogle Analytics 4Gutenberg blocksJetpackAutomattic (WordPress.com)
2,072strava.comAmazon CloudFrontCookiebot (Usercentrics)EnvoyJudge.meNext.jsReactAmazon Web Services
2,141ign.comGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Next.jsPrebid.jsReactWordPressFastly
2,479techradar.comAlpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyJW PlayerSourcepointFastly
2,568sonos.comNext.jsOneTrustReactSalesforce Commerce CloudSanityTailwind CSSAmazon Web Services
2,831newscientist.comAdobe FontsGutenberg blocksJetpacknginxOneSignalIAB TCF v2 APIFastly
2,864rockstargames.comAkamai Bot ManagerAkamaiAkamai
2,919itv.comAkamai Bot ManagerAkamaiContentfulExpressNext.jsReactAmazon Web Services
2,944panasonic.comAdobe Experience ManagerAkamai Bot ManagerAkamaiGoogle FontsOneTrustAmazon Web Services
3,301cosmopolitan.comComscoreDataDomeNext.jsOneTrustReactGoogle reCAPTCHAFastly
3,449bumble.comNext.jsnginxReactSourcepointIAB TCF v2 APIBadoo U Badoo Trading Limite...
3,556timeout.comComscoreGoogle Cloud CDN / GFEMagnite (Rubicon)SourcepointAmazon Web Services

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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