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IAB TCF v2 API market share on brand websites
IAB TCF v2 API runs on 3.1% of brand websites in our sample (40 of 1,277). Market share by country, top sites using it and technologies it is paired with.
3.1%
Share in UK brands
40 / 1,277
1
sites in Tranco top 1K
14 in top 10K
#14,132
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager
By market
- UK brands3.1%40
- United Kingdom4%451
- Global4.7%3,185
Trend
Often used with
- Google Tag ManagerTag managers58%
- SourcepointCookie consent (CMP)55%×28.1
- Google Marketing Platform (DV360/CM360)Advertising & pixels45%×10.4
- ReactWeb frameworks30%
- Google Publisher Tag (Ad Manager)Advertising & pixels25%×15.2
- CloudflareCDN25%
- ComscoreAnalytics25%×17.7
- Cloudflare Bot ManagementSecurity & bot protection22%×1.5
- Next.jsWeb frameworks22%
- Magnite (Rubicon)Advertising & pixels20%×23.2
Top sites using IAB TCF v2 API All 40 sites
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 733 | dailymail.co.uk | AkamaiAmazon Publisher ServicesComscorecore-jsGoogle Marketing Platform (DV360/CM360)Google Fonts | Akamai |
| 2,005 | sky.com | Adobe Experience Platform TagsAkamai Bot ManagerAkamaiGoogle Cloud CDN / GFEGoogle Tag ManagerNext.js | Bskyb Broadband As Sky Uk Li... |
| 2,023 | vice.com | cdnjsComscorecore-jsGoogle Analytics 4Google Tag ManagerGutenberg blocks | Automattic (WordPress.com) |
| 2,479 | techradar.com | Alpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Tag ManagerJW Player | Fastly |
| 2,831 | newscientist.com | Adobe FontsGoogle Tag ManagerGutenberg blocksJetpacknginxOneSignal | Fastly |
| 3,214 | metro.co.uk | Google Analytics 4Google FontsJetpacknginxGoogle reCAPTCHAWordPress 7.1.4 | Automattic (WordPress.com) |
| 3,449 | bumble.com | Google Tag ManagerNext.jsnginxReactSourcepoint | Badoo U Badoo Trading Limite... |
| 3,818 | routledge.com | BootstrapCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsFont AwesomeGoogle Fonts | Cloudflare |
| 3,826 | skysports.com | Adobe Experience Platform TagsAkamaiChartbeatGoogle Analytics 4OutbrainSourcepoint | Bskyb Broadband As Sky Uk Li... |
| 4,176 | standard.co.uk | CloudflareCloudflare Bot ManagementComscoreGoogle Tag ManagerSourcepoint | Cloudflare |
| 6,757 | mumsnet.com | Alpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360) | Cloudflare |
| 7,157 | scotsman.com | CloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon) | Google Cloud |
| 8,420 | hellomagazine.com | Google Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsPrebid.js | Amazon Web Services |
| 9,181 | gumtree.com | Microsoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)EnvoyExpressGoogle Cloud CDN / GFE | Google Cloud |
| 10,641 | inews.co.uk | Google Marketing Platform (DV360/CM360)JetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon) | Automattic (WordPress.com) |
| 11,292 | radiotimes.com | Adobe FontsBootstrapDatadog RUMFastlyGoogle Tag ManagerNext.js | Fastly |
| 11,928 | informa.com | ASP.NETAzure App ServiceCloudflareModernizrUniversal Analytics (legacy)Vimeo | Cloudflare |
| 13,740 | spectator.com | Adobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager | Automattic (WordPress.com) |
| 14,132 | heraldscotland.com | Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 | Microsoft Azure |
| 14,329 | dazeddigital.com | AkamaiASP.NETDidomiGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag Manager | Microsoft Azure |
| 14,624 | belfasttelegraph.co.uk | CloudflareCloudflare Bot ManagementDidomiGoogle Tag ManagerNext.jsReact | Cloudflare |
| 14,896 | rockpapershotgun.com | ChartbeatComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Analytics 4Google Ads (conversion) | Fastly |
| 17,148 | lrb.co.uk | BootstrapconsentmanagerMeta PixelSpeedCurve LUX | Fastly |
| 17,338 | eurostar.com | AWS WAF Bot ControlDidomiEnvoyNext.jsReactGoogle reCAPTCHA | Amazon Web Services |
| 18,843 | empireonline.com | Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsnginx 1.30.6ReactSourcepoint | Amazon Web Services |
Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology
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