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Advertising & pixels
Outbrain market share on brand websites
Outbrain runs on 0.3% of brand websites in our sample (4 of 1,277). Market share by country, top sites using it and technologies it is paired with.
0.3%
Share in UK brands
4 / 1,277
0
sites in Tranco top 1K
1 in top 10K
#14,132
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager
By market
- UK brands0.3%4
- United Kingdom1.3%150
- Global0.3%213
Trend
Often used with
- Google Tag ManagerTag managers59%×1.6
- Google Marketing Platform (DV360/CM360)Advertising & pixels51%×7
- jQueryJavaScript libraries46%
- Google Publisher Tag (Ad Manager)Advertising & pixels43%×7.3
- WordPressCMS34%×2
- Google FontsWeb fonts33%
- CloudflareCDN31%
- IAB TCF v2 APICookie consent (CMP)31%×6.5
- Google Analytics 4Analytics25%
- Universal Analytics (legacy)Analytics24%×2.6
Top sites using Outbrain
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 3,826 | skysports.com | Adobe Experience Platform TagsAkamaiChartbeatGoogle Analytics 4SourcepointIAB TCF v2 API | Bskyb Broadband As Sky Uk Li... |
| 14,132 | heraldscotland.com | Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 | Microsoft Azure |
| 30,370 | thenational.scot | Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 | Microsoft Azure |
| — | ctshirts.com | Adobe Experience Platform TagsApple Pay JSBloomreachCloudflareconsentmanagerGoogle Tag Manager | Cloudflare |
Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology
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