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Advertising & pixels

Google Marketing Platform (DV360/CM360) market share on brand websites

Google Marketing Platform (DV360/CM360) runs on 4.3% of brand websites in our sample (55 of 1,277). Market share by country, top sites using it and…

4.3%
Share in UK brands
55 / 1,277
3
sites in Tranco top 1K
11 in top 10K
#23,233
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands4.3%55
  2. United Kingdom4.7%531
  3. Global7.3%4,967

Trend

Often used with

  1. Google Tag ManagerTag managers64%
  2. Google Publisher Tag (Ad Manager)Advertising & pixels38%×23.2
  3. Google FontsWeb fonts35%×1.7
  4. CloudflareCDN33%
  5. IAB TCF v2 APICookie consent (CMP)33%×10.4
  6. Adobe FontsWeb fonts25%×1.9
  7. ReactWeb frameworks24%
  8. Cloudflare Bot ManagementSecurity & bot protection20%
  9. SourcepointCookie consent (CMP)20%×10.2
  10. ComscoreAnalytics20%×14.2

Top sites using Google Marketing Platform (DV360/CM360) All 55 sites

TrancoSiteAlso usesHosting
203theguardian.comComscoreGoogle Publisher Tag (Ad Manager)Polyfill.io (compromised CDN)SentryFastly
733dailymail.co.ukAkamaiAmazon Publisher ServicesComscorecore-jsGoogle FontsReactAkamai
740independent.co.ukComscoreGoogle Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaVarnishFastly
2,141ign.comGoogle Publisher Tag (Ad Manager)Google Tag ManagerNext.jsPrebid.jsReactWordPressFastly
2,479techradar.comAlpine.jsComscoreFastlyGoogle Tag ManagerJW PlayerSourcepointFastly
4,283jagex.comCloudflareCloudflare Bot ManagementContentfulCookiebot (Usercentrics)FramerGoogle FontsAmazon Web Services
6,472morganstanley.comAdobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe FontsAdobe Experience ManagerAkamai Bot ManagerAkamai
6,757mumsnet.comAlpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Publisher Tag (Ad Manager)Cloudflare
7,157scotsman.comCloudflareCloudflare Bot ManagementComscoreGoogle Publisher Tag (Ad Manager)Magnite (Rubicon)SourcepointGoogle Cloud
8,420hellomagazine.comFastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsPrebid.jsReactAmazon Web Services
9,181gumtree.comMicrosoft ClarityComscoreEnvoyExpressGoogle Cloud CDN / GFEGoogle FontsGoogle Cloud
10,641inews.co.ukJetpackLodashnginxGoogle reCAPTCHAMagnite (Rubicon)IAB TCF v2 APIAutomattic (WordPress.com)
13,740spectator.comAdobe FontsAmazon Publisher ServicesChartbeatGoogle Publisher Tag (Ad Manager)Google Tag ManagerGutenberg blocksAutomattic (WordPress.com)
14,132heraldscotland.comAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Publisher Tag (Ad Manager)jQuery 3.7.1jQuery MigrateMicrosoft Azure
14,329dazeddigital.comAkamaiASP.NETDidomiGoogle Publisher Tag (Ad Manager)Google Tag ManagerjQuery 3.7.1Microsoft Azure
14,896rockpapershotgun.comChartbeatComscoreFastlyGoogle Analytics 4Google Ads (conversion)Google Publisher Tag (Ad Manager)Fastly
18,843empireonline.comAmazon CloudFrontNext.jsnginx 1.30.6ReactSourcepointTaboolaAmazon Web Services
20,522lbc.co.ukAstroGoogle Publisher Tag (Ad Manager)Google Tag ManagerGcap As Global Radio Limited
21,080wallpaper.comComscoreFastlyGoogle FontsGoogle Tag ManagerJW PlayerSourcepointFastly
23,233tntsports.co.ukAdobe Experience Platform TagsAmazon CloudFrontGoogle Publisher Tag (Ad Manager)New RelicNext.jsReactAmazon Web Services
25,989deliveroo.co.ukCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Tag ManagerNext.jsOneTrustCloudflare
28,532observer.co.ukGoogle Tag ManagerNext.jsReactSourcepointIAB TCF v2 APIVercelAmazon Web Services
28,842nationwide.co.ukAdobe AnalyticsAdobe Experience Platform TagsAdobe TargetAzure Front Door / CDNContentsquareGoogle FontsMicrosoft Azure
30,370thenational.scotAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Publisher Tag (Ad Manager)jQuery 3.7.1jQuery MigrateMicrosoft Azure
31,261nationalexpress.comAB TastyAdobe FontsBootstrapSAP EmarsysGoogle Cloud CDN / GFEGoogle FontsImperva

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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