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Advertising & pixels

Google Publisher Tag (Ad Manager) market share on brand websites

Google Publisher Tag (Ad Manager) runs on 1.6% of brand websites in our sample (21 of 1,277). Market share by country, top sites using it and technologies it…

1.6%
Share in UK brands
21 / 1,277
2
sites in Tranco top 1K
7 in top 10K
#14,132
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)

By market

  1. UK brands1.6%21
  2. United Kingdom3.5%398
  3. Global5.9%4,045

Trend

Often used with

  1. Google Marketing Platform (DV360/CM360)Advertising & pixels100%×23.2
  2. IAB TCF v2 APICookie consent (CMP)48%×15.2
  3. Google Tag ManagerTag managers48%
  4. Prebid.jsAdvertising & pixels33%×53.2
  5. SourcepointCookie consent (CMP)29%×14.6
  6. jQueryJavaScript libraries24%
  7. Magnite (Rubicon)Advertising & pixels24%×27.6
  8. Google Analytics 4Analytics24%×3.1
  9. Google FontsWeb fonts24%
  10. ComscoreAnalytics24%×16.9

Top sites using Google Publisher Tag (Ad Manager)

TrancoSiteAlso usesHosting
203theguardian.comComscoreGoogle Marketing Platform (DV360/CM360)Polyfill.io (compromised CDN)SentryFastly
740independent.co.ukComscoreGoogle Marketing Platform (DV360/CM360)Google Tag ManagerPrebid.jsTaboolaVarnishFastly
2,141ign.comGoogle Marketing Platform (DV360/CM360)Google Tag ManagerNext.jsPrebid.jsReactWordPressFastly
6,757mumsnet.comAlpine.jsAmazon Publisher ServicesCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)Cloudflare
7,157scotsman.comCloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Magnite (Rubicon)SourcepointGoogle Cloud
8,420hellomagazine.comGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsNext.jsPrebid.jsReactAmazon Web Services
9,181gumtree.comMicrosoft ClarityComscoreGoogle Marketing Platform (DV360/CM360)EnvoyExpressGoogle Cloud CDN / GFEGoogle Cloud
13,740spectator.comAdobe FontsAmazon Publisher ServicesChartbeatGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGutenberg blocksAutomattic (WordPress.com)
14,132heraldscotland.comAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
14,329dazeddigital.comAkamaiASP.NETDidomiGoogle Marketing Platform (DV360/CM360)Google Tag ManagerjQuery 3.7.1Microsoft Azure
14,896rockpapershotgun.comChartbeatComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Analytics 4Google Ads (conversion)Fastly
20,522lbc.co.ukAstroGoogle Marketing Platform (DV360/CM360)Google Tag ManagerGcap As Global Radio Limited
23,233tntsports.co.ukAdobe Experience Platform TagsAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)New RelicNext.jsReactAmazon Web Services
30,370thenational.scotAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)jQuery 3.7.1jQuery MigrateMicrosoft Azure
39,263prospectmagazine.co.ukGoogle AdSenseAmazon CloudFrontGoogle Marketing Platform (DV360/CM360)Google Tag ManagerReddit PixelX (Twitter) PixelAmazon Web Services
41,964djmag.comBootstrapCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)Drupal 9Google Analytics 4Cloudflare
192,010private-eye.co.ukAdobe FontsGoogle AdSenseApache HTTP ServerGoogle Marketing Platform (DV360/CM360)Facebook SDKGoogle Analytics 4Memset
—trnsmtfest.comAdobe FontscdnjsGoogle Marketing Platform (DV360/CM360)Google FontsGoogle Tag ManagerjsDelivrDigitalOcean
—nitrome.comAngularJSApache HTTP ServerCookieScriptGoogle Marketing Platform (DV360/CM360)Google Analytics 4jQuery 1.10.1Amazon Web Services
—i-d.coMicrosoft ClarityCloudflareCloudflare Web AnalyticsGoogle Marketing Platform (DV360/CM360)GSAPGoogle Tag ManagerCloudflare
—thelineofbestfit.comAdobe FontsCloudflareCloudflare Bot ManagementGoogle Marketing Platform (DV360/CM360)FathomGoogle Analytics 4Cloudflare

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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