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Sport & fitnesswww.sweatybetty.com

Sweaty Betty — website check

British retailer specialising in women's activewear, founded 1998, based in London. Sweaty Betty’s website (www.sweatybetty.com) runs on Salesforce Commerce Cloud. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.

Logo: A Thousand Doors · Public domain · Wikimedia Commons
79
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
60
Speed & delivery
75
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1998
CountryUnited Kingdom
HeadquartersLondon
IndustryRetail
Official websitewww.sweatybetty.com

Facts: Wikidata (CC0).

UK footprint

63
listed locations
26
regions
48
towns & cities

Listed as “Sweaty Betty”.

Store counts compiled from public map listings, October 2026. Listings are grouped by the name they carry; a company’s own store count can differ.

Built with

E-commerce platformsSalesforce Commerce Cloud
Advertising & pixelsGoogle Marketing Platform (DV360/CM360)PubMaticMagnite (Rubicon)Equativ (Smart AdServer)
CDNCloudflareAmazon CloudFront
Session replay & heatmapsContentsquareHotjar
CSS frameworksChakra UI
Affiliate networksAwinRakuten Advertising
Web fontsAdobe FontsGoogle Fonts
PaymentsAdyenAfterpay / ClearpayKlarnaPayPal
VideoVimeo
ReviewsBazaarvoice
Monitoring & RUMSentry

Hosting & delivery

Servercloudflare
Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateGoogle Trust Services · valid until 2026-11-23
First response668 ms
Homepage weight1,629 KB
IPv6no

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=reject
BIMIyes
DNSSECno
CAAno
Verified servicesApple (domain verification), Atlassian Cloud, DocuSign, Meta Business (domain verification), Google Search Console, Microsoft 365, Miro, Zoom

SEO & social

Title60 characters
Meta description306 characters
Canonicalyes
Structured dataOrganization, PostalAddress
Language versions23
Open Graphyes
Social profiles linkedInstagram

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Canterbury of New Zealand www.canterbury.com Shopify 89606382 76
Fitness First www.fitnessfirst.co.uk ASP.NET 781006373 76
Mitre Sports International mitre.com Shopify 89606382 76
Brooks England www.brooksengland.com Shopify 89406382 73
Nike www.nike.com Next.js 78406391 73

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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