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Sport & fitnesswww.fitnessfirst.co.uk

Fitness First — website check

British multinational fitness center chain, founded 1993, based in Bournemouth. Fitness First’s website (www.fitnessfirst.co.uk) runs on ASP.NET. It is delivered through Azure Front Door / CDN. Email from the domain is protected by an enforced DMARC policy.

Logo: Unknown author · Public domain · Wikimedia Commons
76
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

78
Security
100
Speed & delivery
63
Email & domain
73
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1993
CountryUnited Kingdom
HeadquartersBournemouth
IndustryHealth club
Official websitewww.fitnessfirst.co.uk

Facts: Wikidata (CC0).

Built with

Cookie consent (CMP)Cookiebot (Usercentrics)
Tag managersGoogle Tag Manager
CDNAzure Front Door / CDN
Session replay & heatmapsMicrosoft Clarity
Web frameworksASP.NET
CSS frameworksBootstrap
JavaScript librariesAlpine.js
Hosting platformsAzure App Service
Web fontsAdobe Fonts
VideoVimeo

Hosting & delivery

Network (AS)Microsoft Azure
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2027-01-07
First response1,157 ms
Homepage weight140 KB
IPv6yes

Email & domain

Mail providerOther
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAno
Verified servicesApple (domain verification), Google Search Console, Microsoft 365

SEO & social

Title46 characters
Meta description157 characters
Canonicalyes
Structured datano
Language versions0
Open Graphno
Social profiles linkedFacebook, Instagram, Linkedin, Tiktok, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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