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  4. Reebok
Sport & fitnesswww.reebok.com

Reebok — website check

American sports equipment company, founded 1895, based in Boston. Reebok’s website (www.reebok.com) runs on Shopify. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.

Logo: Reebok · Public domain · Wikimedia Commons
70
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
20
Speed & delivery
63
Email & domain
82
SEO & markup
Official siteChecked 23 Oct 2026

About the brand

Founded1895
CountryUnited States
HeadquartersBoston
IndustryTextile industry · Sports industry
Part ofAuthentic Brands Group
Official websitewww.reebok.com

Facts: Wikidata (CC0).

Built with

E-commerce platformsShopify
Tag managersGoogle Tag Manager
Advertising & pixelsGoogle Ads (conversion)MicroAdEquativ (Smart AdServer)
CDNCloudflare
Live chat & supportGorgias
Affiliate networksRakuten Advertising
Email marketingKlaviyo
A/B testingKameleoon
CAPTCHAhCaptchaGoogle reCAPTCHA
Web fontsGoogle Fonts
PaymentsShop Pay
ReviewsYotpo
Monitoring & RUMBugsnag

Hosting & delivery

Servercloudflare
Network (AS)Cloudflare
HTTP versionHTTP/3
TLSTLS 1.3
CertificateLet's Encrypt · valid until 2026-12-18
First response11,713 ms
Homepage weight1,663 KB
IPv6no

Email & domain

Mail providerProofpoint
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAno
Verified servicesAdobe (Admin Console), Anthropic, Apple (domain verification), Cisco Webex, DocuSign, Meta Business (domain verification), Figma, Google Search Console

SEO & social

Title53 characters
Meta description219 characters
Canonicalyes
Structured dataOrganization, SearchAction, WebSite
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Tiktok, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtyes
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

More sport & fitness brands All

BrandWebsitePlatformSecuritySpeed & deliveryEmail & domainSEO & markupIndex
Gymbox gymbox.com WordPress 89607591 82
Power Plate www.powerplate.com Shopify 89806382 79
Rapha www.rapha.cc Next.js 89407591 79
Sweaty Betty www.sweatybetty.com Salesforce Commerce Cloud 89607582 79
Canterbury of New Zealand www.canterbury.com Shopify 89606382 76
Fitness First www.fitnessfirst.co.uk ASP.NET 781006373 76
Mitre Sports International mitre.com Shopify 89606382 76
Brooks England www.brooksengland.com Shopify 89406382 73

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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