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Tag managers

Google Tag Manager market share on brand websites

Google Tag Manager runs on 61% of brand websites in our sample (825 of 1,359). Market share by country, top sites using it and technologies it is paired with.

61%
Share in UK brands
825 / 1,359
9
sites in Tranco top 1K
55 in top 10K
#53,288
median Tranco rank
Tranco
16
frequent companions
Cloudflare

By market

  1. UK brands61%825
  2. United Kingdom43%5,075
  3. Global38%26,217

Trend

Often used with

  1. CloudflareCDN42%
  2. BootstrapCSS frameworks34%
  3. jQueryJavaScript libraries32%
  4. OneTrustCookie consent (CMP)28%
  5. Google FontsWeb fonts22%
  6. ReactWeb frameworks18%
  7. Google reCAPTCHACAPTCHA17%
  8. WordPressCMS17%
  9. SwiperJavaScript libraries17%
  10. Cloudflare Bot ManagementSecurity & bot protection16%

Top sites using Google Tag Manager All 825 sites

TrancoSiteAlso usesHosting
170paypal.com BootstrapDatadog RUMPayPalTailwind CSSVarnish Fastly
254roku.com CloudflareCloudflare Bot ManagementCloudflare Web AnalyticsEnvoy Cloudflare
290hp.com Adobe AnalyticsAdobe Experience Platform TagsAdobe TargetAdobe Experience ManagerAkamai Bot ManagerAkamai Amazon Web Services
349ea.com Adobe Experience ManagerAkamai Bot ManagerAkamaiNext.jsReactSpring Akamai
455duolingo.com Amazon CloudFrontEnvoyOneTrustGoogle reCAPTCHAwebpack Amazon Web Services
659sophos.com Akamai Bot ManagerAkamaiCloudflareNew RelicNext.jsOneTrust Akamai
689surveymonkey.com BootstrapAmazon CloudFrontNext.jsnginxReact Amazon Web Services
742independent.co.uk Google Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Prebid.jsTaboolaIAB TCF v2 APIVarnish Fastly
799warnerbros.com Amazon CloudFrontOneTrustAmazon S3 Amazon Web Services
1,057wise.com BootstrapCloudflareCloudflare Bot ManagementfluctNext.jsReact Cloudflare
1,227rightmove.co.uk ExpressGoogle Cloud CDN / GFEOneTrustVarnishVWO Fastly
1,391blizzard.com nginxOneTrust Amazon Web Services
1,867sky.com Adobe Experience Platform TagsAkamai Bot ManagerAkamaiGoogle Cloud CDN / GFENext.jsOptimizely Bskyb Broadband As
1,908vice.com cdnjsComscorecore-jsGoogle Analytics 4Gutenberg blocksJetpack Automattic (WordPress.com)
1,964strava.com Amazon CloudFrontCookiebot (Usercentrics)EnvoyJudge.meNext.jsReact Amazon Web Services
2,026ign.com Google Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Judge.meNext.jsPrebid.jsReact Fastly
2,351bumble.com Next.jsnginxReactSourcepointIAB TCF v2 API Badoo U
2,396techradar.com Alpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyJW PlayerSourcepoint Fastly
2,591express.co.uk Amazon Publisher ServicesAmplitudeChartbeatAmazon CloudFrontComscoreGoogle Marketing Platform (DV360/CM360) Amazon Web Services
2,639itv.com Akamai Bot ManagerAkamaiContentfulExpressNext.jsReact Amazon Web Services
2,644rockstargames.com Akamai Bot ManagerAkamaiApache HTTP Server 2.4.37PHP 8.2.35 Akamai
2,817newscientist.com Adobe FontsGutenberg blocksJetpacknginxOneSignalIAB TCF v2 API Fastly
2,863sonos.com Next.jsOneTrustReactSalesforce Commerce CloudSanityTailwind CSS Amazon Web Services
2,993panasonic.com Adobe Experience ManagerAkamai Bot ManagerAkamaiGoogle FontsOneTrust Amazon Web Services
3,347cosmopolitan.com ComscoreDataDomeNext.jsOneTrustReactGoogle reCAPTCHA Fastly

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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