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Sport & fitnessus.puma.com

Puma — website check

German multinational corporation, founded 1948, based in Herzogenaurach. Puma’s website (us.puma.com) runs on Sanity. It is delivered through Google Cloud CDN / GFE. Email from the domain is protected by an enforced DMARC policy.

Logo: CarlosEduardoPA · Public domain · Wikimedia Commons
67
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

78
Security
40
Speed & delivery
63
Email & domain
73
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1948
CountryGermany
HeadquartersHerzogenaurach
IndustryTextile industry · Sports industry
Official websiteus.puma.com

Facts: Wikidata (CC0).

Built with

CMSSanity
Tag managersGoogle Tag Manager
CDNGoogle Cloud CDN / GFE
Live chat & supportZendesk
Web frameworksNext.jsReact
CSS frameworksTailwind CSS
Marketing automation & CRMSAP Emarsys
A/B testingAB Tasty
Web serversVarnish
PaymentsAfterpay / ClearpayKlarna

Hosting & delivery

ServerGoogle Frontend
Network (AS)Fastly
HTTP versionHTTP/3
TLSTLS 1.3
CertificateCertainly · valid until 2026-11-10
First response2,250 ms
Homepage weight861 KB
IPv6no

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAno
Verified servicesAdobe (Admin Console), Meta Business (domain verification), GlobalSign, Google Search Console, Jamf, Microsoft 365, Miro, TeamViewer

SEO & social

Title49 characters
Meta description123 characters
Canonicalyes
Structured dataCorporation, Organization, PostalAddress, SearchAction, WebSite
Language versions86
Open Graphyes
Social profiles linkedFacebook, Instagram, Pinterest, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtyes
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Canterbury of New Zealand www.canterbury.com Shopify 89606382 76
Fitness First www.fitnessfirst.co.uk ASP.NET 781006373 76
Mitre Sports International mitre.com Shopify 89606382 76
Brooks England www.brooksengland.com Shopify 89406382 73

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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