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Varnish market share on brand websites

Varnish runs on 5.4% of brand websites in our sample (73 of 1,359). Market share by country, top sites using it and technologies it is paired with.

5.4%
Share in UK brands
73 / 1,359
4
sites in Tranco top 1K
11 in top 10K
#23,404
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands5.4%73
  2. United Kingdom5.3%631
  3. Global4.9%3,393

Trend

Often used with

  1. Google Tag ManagerTag managers81%
  2. DrupalCMS42%×6.5
  3. jQueryJavaScript libraries41%
  4. OneTrustCookie consent (CMP)40%×1.6
  5. BootstrapCSS frameworks33%
  6. AcquiaHosting platforms26%×14.7
  7. nginxWeb servers26%×2.4
  8. CloudflareCDN23%
  9. Tailwind CSSCSS frameworks21%×1.5
  10. Google FontsWeb fonts18%

Top sites using Varnish All 73 sites

TrancoSiteAlso usesHosting
77spotify.com EnvoyGoogle Cloud CDN / GFEGoogle reCAPTCHA Google Cloud
170paypal.com BootstrapDatadog RUMGoogle Tag ManagerPayPalTailwind CSS Fastly
233bbc.co.uk Comscore Fastly
742independent.co.uk Google Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaIAB TCF v2 API Fastly
1,227rightmove.co.uk ExpressGoogle Cloud CDN / GFEGoogle Tag ManagerOneTrustVWO Fastly
2,396techradar.com Alpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Tag ManagerJW Player Fastly
2,817newscientist.com Adobe FontsGoogle Tag ManagerGutenberg blocksJetpacknginxOneSignal Fastly
4,594vinted.co.uk DataDomeEnvoyGoogle Tag ManagerNext.jsOneTrustReact Cloudflare
6,453tate.org.uk AB TastyDidomiGoogle Tag ManagerGunicornGoogle reCAPTCHA Fastly
6,618puma.com AB TastyAfterpay / ClearpaySAP EmarsysGoogle Cloud CDN / GFEGoogle Tag ManagerKlarna Fastly
8,539clarivate.com AddToAnyBootstrapcdnjscore-jsOracle EloquaGoogle Fonts Fastly
10,718dailystar.co.uk Amazon CloudFrontGoogle Tag ManagerNext.jsInMobi Choice (Quantcast)ReactTaboola Amazon Web Services
10,902radiotimes.com Adobe FontsBootstrapDatadog RUMFastlyGoogle Tag ManagerNext.js Fastly
12,135hellomagazine.com Google Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsPrebid.js Amazon Web Services
13,008kew.org AcquiaCloudflareCloudflare Bot ManagementDrupal 11Google Tag ManagerjQuery Ntl
13,284bfi.org.uk CloudflareCloudflare Bot ManagementDrupalGoogle FontsGoogle Tag ManagerOneTrust Fastly
14,154heraldscotland.com Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
17,793wendys.com AcquiaDrupal 10Google FontsGoogle Tag ManagerjsDelivrnginx Lumen Legacy L3 Customer Sha...
17,992matalan.co.uk AB TastyAstroCloudflareDidomiGoogle Tag ManagerOneTrust Fastly
21,136wallpaper.com ComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Tag ManagerJW PlayerSourcepoint Fastly
23,404nintendo.co.uk Google FontsAmazon S3 Amazon Web Services
26,425leica-camera.com CalendlyAmazon CloudFrontDrupalGoogle Tag ManagerOneTrustOptimizely Amazon Web Services
27,368myprotein.com AstroCloudflareGoogle FontsGoogle Tag ManagerOneTrustTailwind CSS Fastly
30,854thenational.scot Adobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1 Microsoft Azure
31,312nationalgrid.com AcquiaCloudflareCloudflare Bot ManagementDrupal 10Google Tag Manager Cloudflare

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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