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Shops & marketplaceswww.dunelm.com

Dunelm Group — website check

British furnishings retailer, founded 1979, based in Syston. Dunelm Group’s website (www.dunelm.com) runs on Prismic. Email from the domain is protected by an enforced DMARC policy.

73
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

78
Security
40
Speed & delivery
75
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1979
CountryUnited Kingdom
HeadquartersSyston
IndustryRetail
Official websitewww.dunelm.com

Facts: Wikidata (CC0).

UK footprint

192
listed locations
67
regions
178
towns & cities

Listed as “Dunelm”.

Store counts compiled from public map listings, October 2026. Listings are grouped by the name they carry; a company’s own store count can differ.

Built with

Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
Advertising & pixelsfluct
Web fontsGoogle Fonts
Site searchAlgolia

Hosting & delivery

Network (AS)Fastly
HTTP versionHTTP/3
TLSTLS 1.3
CertificateGoDaddy.com · valid until 2027-03-28
First response1,525 ms
Homepage weight1,252 KB
IPv6no

Email & domain

Mail providerMimecast
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAyes
Verified servicesAtlassian Cloud, Meta Business (domain verification), Google Search Console, Jamf, Yandex Webmaster

SEO & social

Title51 characters
Meta description137 characters
Canonicalyes
Structured dataOrganization, SearchAction, WebSite
Language versions0
Open Graphno
Social profiles linkedFacebook, Instagram, Pinterest, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtyes

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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