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Advertising & pixels
Taboola market share on brand websites
Taboola runs on 0.3% of brand websites in our sample (4 of 1,277). Market share by country, top sites using it and technologies it is paired with.
0.3%
Share in UK brands
4 / 1,277
1
sites in Tranco top 1K
3 in top 10K
#5,720
median Tranco rank
Tranco
16
frequent companions
Google Marketing Platform (DV360/CM360)
By market
- UK brands0.3%4
- United Kingdom0.8%95
- Global1.6%1,071
Trend
Often used with
- Google Marketing Platform (DV360/CM360)Advertising & pixels60%×8.2
- Google Tag ManagerTag managers58%×1.5
- Google Publisher Tag (Ad Manager)Advertising & pixels54%×9
- IAB TCF v2 APICookie consent (CMP)32%×6.8
- ComscoreAnalytics31%×15.6
- CloudflareCDN30%
- Google FontsWeb fonts30%
- jQueryJavaScript libraries28%
- WordPressCMS28%×1.6
- BootstrapCSS frameworks26%
Top sites using Taboola
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 740 | independent.co.uk | ComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsVarnish | Fastly |
| 4,283 | jagex.com | CloudflareCloudflare Bot ManagementContentfulCookiebot (Usercentrics)Google Marketing Platform (DV360/CM360)Framer | Amazon Web Services |
| 7,157 | scotsman.com | CloudflareCloudflare Bot ManagementComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Magnite (Rubicon) | Google Cloud |
| 18,843 | empireonline.com | Amazon CloudFrontGoogle Marketing Platform (DV360/CM360)Next.jsnginx 1.30.6ReactSourcepoint | Amazon Web Services |
Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology
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