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Fashion & accessorieswww.dorothyperkins.com

Dorothy Perkins — website check

Multinational women’s fashion retailer based in the United Kingdom, founded 1909, based in London. Dorothy Perkins’s website (www.dorothyperkins.com) runs on React. It is delivered through Amazon CloudFront. Email from the domain is protected by an enforced DMARC policy.

Logo: Dorothy Perkins Limited · Public domain · Wikimedia Commons
67
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
20
Speed & delivery
63
Email & domain
73
SEO & markup
Official siteChecked 23 Oct 2026

About the brand

Founded1909
CountryUnited Kingdom
HeadquartersLondon
IndustryRetail
Part ofBoohoo Group
Official websitewww.dorothyperkins.com

Facts: Wikidata (CC0).

Built with

Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
Advertising & pixelsfluct
CDNAmazon CloudFront
Web frameworksReactRemix
CSS frameworksTailwind CSS
A/B testingAB Tasty
Security & bot protectionAWS WAF Bot Control

Hosting & delivery

ServerCloudFront
Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateAmazon · valid until 2026-12-15
First response4,321 ms
Homepage weight1,496 KB
IPv6no

Email & domain

Mail providerGoogle Workspace
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAno
Verified servicesAdobe (Admin Console), Anthropic, GlobalSign, Google Search Console, KnowBe4, Microsoft 365

SEO & social

Title56 characters
Meta description150 characters
Canonicalyes
Structured dataOrganization, SearchAction, WebSite
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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