Skip to content
An independent index of 1,651 brand websites — platforms, security, email and SEO Web indexAdvertiseContact
coolbrands
Find a brand
coolbrands
Get in touch
  1. Home
  2. Brands
  3. Fashion & accessories
  4. Swarovski
Fashion & accessorieswww.swarovski.com

Swarovski — website check

Austrian crystal and jewelry company, founded 1895, based in Wattens. Swarovski’s website (www.swarovski.com) runs on SAP Commerce Cloud. Email from the domain is protected by an enforced DMARC policy.

Logo: Swarovski · Public domain · Wikimedia Commons
79
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

78
Security
60
Speed & delivery
88
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1895
CountryAustria
HeadquartersWattens
IndustryFashion
Official websitewww.swarovski.com

Facts: Wikidata (CC0).

UK footprint

48
listed locations
30
regions
41
towns & cities

Listed as “Swarovski”.

Store counts compiled from public map listings, October 2026. Listings are grouped by the name they carry; a company’s own store count can differ.

Built with

E-commerce platformsSAP Commerce Cloud
Cookie consent (CMP)Usercentrics
Tag managersGoogle Tag Manager
JavaScript librarieslazysizes
Programming languagesJava

Hosting & delivery

Server*
Network (AS)Akamai
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2027-04-08
First response2,283 ms
Homepage weight454 KB
IPv6yes

Email & domain

Mail providerCisco Secure Email
SPFyes
DMARC policyp=reject
BIMIyes
DNSSECno
CAAyes
Verified servicesAdobe (Admin Console), Anthropic, Apple (domain verification), Atlassian Cloud, DocuSign, Dropbox, Meta Business (domain verification), Google Search Console

SEO & social

Title61 characters
Meta description159 characters
Canonicalyes
Structured dataNewsArticle, Organization, SearchAction, WebSite
Language versions73
Open Graphno
Social profiles linkedFacebook, Instagram, Pinterest, Tiktok, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtyes
ads.txtno
security.txtyes

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

More fashion & accessories brands All

BrandWebsitePlatformSecuritySpeed & deliveryEmail & domainSEO & markupIndex
Lacoste www.lacoste.com Salesforce Commerce Cloud 89608891 85
Rolex www.rolex.com — 100607591 85
Calvin Klein www.calvinklein.ee Next.js 89407591 79
Berghaus berghaus.com Shopify 89606382 76
Crockett & Jones www.crockettandjones.com Shopify 89606382 76
Dr. Scholl's www.drscholls.com Shopify 89406391 76
Ellesse ellesse.com Shopify 89606382 76
Johnstons of Elgin johnstonsofelgin.com Shopify 89407582 76

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

Want your brand’s website benchmarked?

We compare your site with your category on security, speed, email and SEO — and fix what lags behind.

Get in touchServices