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Fashion & accessorieswww.primark.com

Primark — website check

Irish clothing retailer, founded 1969, based in Dublin. Primark’s website (www.primark.com) runs on Next.js. It is delivered through Akamai. Email from the domain is protected by an enforced DMARC policy.

Logo: Primark Limited · Public domain · Wikimedia Commons
73
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

100
Security
40
Speed & delivery
63
Email & domain
73
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1969
CountryIreland
HeadquartersDublin
IndustryRetail
Part ofAssociated British Foods
Official websitewww.primark.com

Facts: Wikidata (CC0).

UK footprint

202
listed locations
64
regions
170
towns & cities

Listed as “Primark”.

Store counts compiled from public map listings, October 2026. Listings are grouped by the name they carry; a company’s own store count can differ.

Built with

Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
CDNAkamai
Web frameworksNext.jsReact
CSS frameworksBootstrapMUI
JavaScript librarieswebpack
Marketing automation & CRMSalesforce Marketing Cloud
Security & bot protectionAkamai Bot Manager
Web fontsGoogle Fonts
Monitoring & RUMNew Relic

Hosting & delivery

Network (AS)Akamai
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2027-03-03
First response5,452 ms
Homepage weight1,560 KB
IPv6yes

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAno
Verified servicesApple (domain verification), Atlassian Cloud, Amazon SES / AWS, Meta Business (domain verification), Google Search Console, KnowBe4, Miro, OneTrust

SEO & social

Title35 characters
Meta description153 characters
Canonicalyes
Structured dataOnlineStore, WebSite
Language versions18
Open Graphno

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Rolex www.rolex.com — 100607591 85
Calvin Klein www.calvinklein.ee Next.js 89407591 79
Swarovski www.swarovski.com SAP Commerce Cloud 78608882 79
Berghaus berghaus.com Shopify 89606382 76
Crockett & Jones www.crockettandjones.com Shopify 89606382 76
Dr. Scholl's www.drscholls.com Shopify 89406391 76
Ellesse ellesse.com Shopify 89606382 76

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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