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Shops & marketplaceswww.hallmark.co.uk

Hallmark Cards — website check

American company specializing in greeting cards and gifts, founded 1907, based in Kansas City. Hallmark Cards’s website (www.hallmark.co.uk) runs on Shopify. It is delivered through Cloudflare. DMARC is published but only monitors — spoofed mail is not blocked.

Logo: Hallmark Cards; crown designed by Andrew Szoeke · Public domain · Wikimedia Commons
67
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
40
Speed & delivery
38
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1907
CountryUnited States
HeadquartersKansas City
IndustryRetail
Official websitewww.hallmark.co.uk

Facts: Wikidata (CC0).

Built with

E-commerce platformsShopify
Tag managersGoogle Tag Manager
Advertising & pixelsMicrosoft Advertising UETGoogle Ads (conversion)Meta PixelMagnite (Rubicon)
CDNCloudflare
Session replay & heatmapsMicrosoft Clarity
JavaScript librariesjQuery
Affiliate networksAwin
Email marketingKlaviyoOmnisend
A/B testingConvertVWO
CAPTCHAhCaptchaGoogle reCAPTCHA
PaymentsShop Pay

Hosting & delivery

Servercloudflare
Network (AS)Cloudflare
HTTP versionHTTP/3
TLSTLS 1.3
CertificateLet's Encrypt · valid until 2026-12-26
First response2,679 ms
Homepage weight1,131 KB
IPv6no

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=none
BIMIno
DNSSECno
CAAno
Verified servicesApple (domain verification), GlobalSign, Google Search Console, Klaviyo, Microsoft 365

SEO & social

Title70 characters
Meta description161 characters
Canonicalyes
Structured dataOrganization
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Tiktok, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtyes
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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