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Travel & hotelswww.firstgroupplc.com
FirstGroup — website check
International transport group, founded 1995, based in Aberdeen. FirstGroup’s website (www.firstgroupplc.com) runs on Sitecore. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.
70
Brand Web Indexout of 100
Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.
89
Security
40
Speed & delivery
63
Email & domain
73
SEO & markup
Official siteChecked 23 Oct 2026
About the brand
Founded1995
CountryUnited Kingdom
HeadquartersAberdeen
IndustryPublic transport
Official websitewww.firstgroupplc.com
In our catalogue from FirstGroupAvanti West CoastGreat Western Railway
Facts: Wikidata (CC0).
Built with
CMSSitecore
Tag managersGoogle Tag Manager
CDNCloudflare
Web frameworksASP.NET
CSS frameworksBootstrap
Security & bot protectionCloudflare Bot Management
Hosting & delivery
Servercloudflare
Network (AS)Securityservices
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2027-01-05
First response2,930 ms
Homepage weight76 KB
IPv6no
Email & domain
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAno
Verified servicesApple (domain verification), DocuSign, Microsoft 365
SEO & social
Title21 characters
Meta description173 characters
Canonicalyes
Structured datano
Language versions0
Open Graphyes
Social profiles linkedLinkedin, X
AI crawlers & robots
AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno
Checklist
Security
- HTTPS by default
- HSTS header
- TLS 1.3
- Content-Security-Policy
- X-Content-Type-Options
- Referrer-Policy
Speed & delivery
- HTTP/3
- IPv6
- First response under 1.5 s
- Homepage under 1.5 MB
Email & domain
- SPF record
- DMARC record
- DMARC enforced (quarantine / reject)
- BIMI logo record
- DNSSEC
- CAA record
SEO & markup
- Title tag 10–70 characters
- Meta description
- Canonical link
- Exactly one H1
- Structured data (JSON-LD)
- Open Graph title and image
- All images have alt text
- XML sitemap
- robots.txt
- security.txt
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|---|---|---|---|---|---|---|---|
| Eurostar | www.eurostar.com | Sanity | 100 | 80 | 75 | 91 | 88 |
| Channel Tunnel | www.leshuttle.com | ASP.NET | 100 | 40 | 63 | 100 | 82 |
| Claridge's | www.maybourne.com | Next.js | 100 | 100 | 63 | 73 | 82 |
| Butlins | www.butlins.com | Next.js | 100 | 60 | 63 | 82 | 79 |
| KLM | www.klm.com | Angular | 100 | 60 | 75 | 73 | 79 |
| London North Eastern Railway | www.lner.co.uk | Contentful | 89 | 40 | 75 | 91 | 79 |
| National Rail | www.nationalrail.co.uk | Next.js | 100 | 40 | 63 | 91 | 79 |
| Big Bus Tours | www.bigbustours.com | Adobe Commerce (Magento) | 100 | 60 | 63 | 73 | 76 |
Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.
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