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Travel & hotelswww.butlins.com
Butlins — website check
British chain of holiday resorts, founded 1936, based in Hemel Hempstead. Butlins’s website (www.butlins.com) runs on Next.js. It is delivered through cdnjs. Email from the domain is protected by an enforced DMARC policy.
79
Brand Web Indexout of 100
Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.
100
Security
60
Speed & delivery
63
Email & domain
82
SEO & markup
Official siteChecked 23 Oct 2026
About the brand
Founded1936
CountryUnited Kingdom
HeadquartersHemel Hempstead
IndustryTourism
Official websitewww.butlins.com
Facts: Wikidata (CC0).
Built with
Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
CDNcdnjs
JavaScript librariesSlick
Web serversVarnish
Web fontsAdobe Fonts
Hosting & delivery
Network (AS)Fastly
HTTP versionHTTP/3
TLSTLS 1.3
CertificateLet's Encrypt · valid until 2027-01-01
First response3,913 ms
Homepage weight843 KB
IPv6yes
Email & domain
Mail providerMimecast
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAno
Verified servicesCanva, DocuSign, Meta Business (domain verification), Google Search Console, Microsoft 365, OneTrust
SEO & social
Title67 characters
Meta description106 characters
Canonicalyes
Structured dataOrganization, WebSite
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Threads, Tiktok, X, Youtube
AI crawlers & robots
AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno
Checklist
Security
- HTTPS by default
- HSTS header
- TLS 1.3
- Content-Security-Policy
- X-Content-Type-Options
- Referrer-Policy
Speed & delivery
- HTTP/3
- IPv6
- First response under 1.5 s
- Homepage under 1.5 MB
Email & domain
- SPF record
- DMARC record
- DMARC enforced (quarantine / reject)
- BIMI logo record
- DNSSEC
- CAA record
SEO & markup
- Title tag 10–70 characters
- Meta description
- Canonical link
- Exactly one H1
- Structured data (JSON-LD)
- Open Graph title and image
- All images have alt text
- XML sitemap
- robots.txt
- security.txt
More travel & hotels brands All
| Brand | Website | Platform | Security | Speed & delivery | Email & domain | SEO & markup | Index |
|---|---|---|---|---|---|---|---|
| Eurostar | www.eurostar.com | Sanity | 100 | 80 | 75 | 91 | 88 |
| Channel Tunnel | www.leshuttle.com | ASP.NET | 100 | 40 | 63 | 100 | 82 |
| Claridge's | www.maybourne.com | Next.js | 100 | 100 | 63 | 73 | 82 |
| KLM | www.klm.com | Angular | 100 | 60 | 75 | 73 | 79 |
| London North Eastern Railway | www.lner.co.uk | Contentful | 89 | 40 | 75 | 91 | 79 |
| National Rail | www.nationalrail.co.uk | Next.js | 100 | 40 | 63 | 91 | 79 |
| Big Bus Tours | www.bigbustours.com | Adobe Commerce (Magento) | 100 | 60 | 63 | 73 | 76 |
| Caledonian MacBrayne | www.calmac.co.uk | Vue.js | 100 | 60 | 63 | 73 | 76 |
Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.
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