- Home
- Technologies
- Personalization
- Insider
Personalization
Insider market share on brand websites
Insider runs on <0.1% of brand websites in our sample (1 of 1,359). Market share by country, top sites using it and technologies it is paired with.
<0.1%
Share in UK brands
1 / 1,359
16
frequent companions
Google Tag Manager
By market
- UK brands<0.1%1
- United Kingdom<0.1%10
- Global0.2%116
Trend
Often used with
- Google Tag ManagerTag managers81%×2.1
- CloudflareCDN47%
- Google FontsWeb fonts43%×1.6
- SwiperJavaScript libraries30%×2.4
- BootstrapCSS frameworks28%
- Google reCAPTCHACAPTCHA25%×3.4
- WhatsApp click-to-chatLive chat & support22%×6.2
- Cloudflare Web AnalyticsAnalytics22%×1.7
- Amazon CloudFrontCDN21%×2.2
- ReactWeb frameworks20%×1.7
Top sites using Insider
| Tranco | Site | Also uses | Hosting |
|---|---|---|---|
| 223,980 | abelandcole.co.uk | Azure App ServiceBazaarvoiceBootstrapGoogle Analytics 4Google Tag ManagerImperva (Incapsula) | Imperva |
Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology
Want your brand’s website benchmarked?
We compare your site with your category on security, speed, email and SEO — and fix what lags behind.