Skip to content
An independent index of 1,651 brand websites — platforms, security, email and SEO Web indexAdvertiseContact
coolbrands
Find a brand
coolbrands
Get in touch
  1. Home
  2. Brands
  3. Shops & marketplaces
  4. WHSmith
Shops & marketplaceswww.whsmithplc.co.uk

WHSmith — website check

British retailer, founded 1792, based in Swindon. WHSmith’s website (www.whsmithplc.co.uk) runs on ASP.NET. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.

Logo: WHSmith · Public domain · Wikimedia Commons
76
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

100
Security
40
Speed & delivery
63
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1792
CountryUnited Kingdom
HeadquartersSwindon
IndustryRetail
Official websitewww.whsmithplc.co.uk

Facts: Wikidata (CC0).

UK footprint

74
listed locations
45
regions
90
towns & cities

Listed as “WHSmith”. Also listed: WHSmith Local (12).

Store counts compiled from public map listings, October 2026. Listings are grouped by the name they carry; a company’s own store count can differ.

Built with

Tag managersGoogle Tag Manager
CDNCloudflarejsDelivr
Web frameworksASP.NETVue.js
CSS frameworksBootstrap
JavaScript librariesjQuerySwiper
Security & bot protectionCloudflare Bot Management
Web fontsGoogle Fonts
VideoVimeo

Hosting & delivery

Servercloudflare
Network (AS)Csc
HTTP versionHTTP/3
TLSTLS 1.3
CertificateGlobalSign nv-sa · valid until 2026-10-26
First response3,944 ms
Homepage weight107 KB
IPv6no

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAno
Verified servicesAnthropic, Apple (domain verification), Atlassian Cloud, Dropbox, Google Search Console, Microsoft 365

SEO & social

Title19 characters
Meta description306 characters
Canonicalyes
Structured dataBreadcrumbList, ListItem, Organization, SearchAction, WebPage, WebSite
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Linkedin, Tiktok

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

More shops & marketplaces brands All

BrandWebsitePlatformSecuritySpeed & deliveryEmail & domainSEO & markupIndex
ASOS www.asos.com Sitecore 7810088100 91
Kingfisher www.kingfisher.com Sitecore 100807591 88
Amplifon www.amplifon.com Adobe Experience Manager 100806382 82
Aldi www.aldi.co.uk Nuxt 100608864 79
Harvey Nichols www.harveynichols.com Next.js 891006373 79
House of Fraser www.houseoffraser.co.uk Next.js 89608873 79
John Lewis www.johnlewis.com Next.js 89407591 79
Londis www.londis.co.uk Drupal 100806373 79

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

Want your brand’s website benchmarked?

We compare your site with your category on security, speed, email and SEO — and fix what lags behind.

Get in touchServices