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Fashion & accessorieswww.smythson.com
Smythson — website check
British manufacturer of luxury goods, founded 1887, based in London. Smythson’s website (www.smythson.com) runs on Shopify. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.
73
Brand Web Indexout of 100
Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.
89
Security
40
Speed & delivery
63
Email & domain
82
SEO & markup
Official siteChecked 23 Oct 2026
About the brand
Facts: Wikidata (CC0).
Built with
E-commerce platformsShopify
Live chat & supportZendesk
Session replay & heatmapsMicrosoft Clarity
Affiliate networksPartnerize
Marketing automation & CRMSAP Emarsys
CAPTCHAhCaptchaGoogle reCAPTCHA
Web fontsAdobe Fonts
PaymentsShop Pay
ReviewsREVIEWS.io
Monitoring & RUMBugsnag
Hosting & delivery
Servercloudflare
Network (AS)Cloudflare
HTTP versionHTTP/3
TLSTLS 1.3
CertificateLet's Encrypt · valid until 2026-12-01
First response2,307 ms
Homepage weight638 KB
IPv6no
Email & domain
Mail providerMicrosoft 365
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAno
Verified servicesApple (domain verification), Google Search Console, Shopify
SEO & social
Title66 characters
Meta description156 characters
Canonicalyes
Structured dataOrganization, SearchAction, WebSite
Language versions203
Open Graphno
Social profiles linkedFacebook, Instagram, Pinterest, Tiktok, X, Youtube
AI crawlers & robots
AI crawlers blockednone
llms.txtyes
ads.txtno
security.txtno
Checklist
Security
- HTTPS by default
- HSTS header
- TLS 1.3
- Content-Security-Policy
- X-Content-Type-Options
- Referrer-Policy
Speed & delivery
- HTTP/3
- IPv6
- First response under 1.5 s
- Homepage under 1.5 MB
Email & domain
- SPF record
- DMARC record
- DMARC enforced (quarantine / reject)
- BIMI logo record
- DNSSEC
- CAA record
SEO & markup
- Title tag 10–70 characters
- Meta description
- Canonical link
- Exactly one H1
- Structured data (JSON-LD)
- Open Graph title and image
- All images have alt text
- XML sitemap
- robots.txt
- security.txt
More fashion & accessories brands All
| Brand | Website | Platform | Security | Speed & delivery | Email & domain | SEO & markup | Index |
|---|---|---|---|---|---|---|---|
| Lacoste | www.lacoste.com | Salesforce Commerce Cloud | 89 | 60 | 88 | 91 | 85 |
| Rolex | www.rolex.com | — | 100 | 60 | 75 | 91 | 85 |
| Calvin Klein | www.calvinklein.ee | Next.js | 89 | 40 | 75 | 91 | 79 |
| Swarovski | www.swarovski.com | SAP Commerce Cloud | 78 | 60 | 88 | 82 | 79 |
| Berghaus | berghaus.com | Shopify | 89 | 60 | 63 | 82 | 76 |
| Crockett & Jones | www.crockettandjones.com | Shopify | 89 | 60 | 63 | 82 | 76 |
| Dr. Scholl's | www.drscholls.com | Shopify | 89 | 40 | 63 | 91 | 76 |
| Ellesse | ellesse.com | Shopify | 89 | 60 | 63 | 82 | 76 |
Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.
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