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  4. Max Factor
Beauty & groomingwww.maxfactor.com

Max Factor — website check

Line of cosmetics, founded 1909, based in Los Angeles. Max Factor’s website is www.maxfactor.com; we did not detect a known CMS or shop platform. It is delivered through Amazon CloudFront. DMARC is published but only monitors — spoofed mail is not blocked.

Logo: Max Factor · CC BY-SA 4.0 · Wikimedia Commons
55
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

78
Security
40
Speed & delivery
38
Email & domain
55
SEO & markup
Official siteChecked 23 Oct 2026

About the brand

Founded1909
CountryUnited States
HeadquartersLos Angeles
IndustryPersonal care product
Part ofProcter & Gamble
Official websitewww.maxfactor.com

Facts: Wikidata (CC0).

Built with

Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
CDNAmazon CloudFront
CSS frameworksBootstrap
Email marketingKlaviyo
ReviewsBazaarvoice

Hosting & delivery

Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateAmazon · valid until 2027-02-19
First response1,872 ms
Homepage weight166 KB
IPv6no

Email & domain

SPFyes
DMARC policyp=none
BIMIno
DNSSECno
CAAno
Verified servicesGlobalSign, Google Search Console, Klaviyo

SEO & social

Title36 characters
Meta description152 characters
Canonicalyes
Structured datano
Language versions0
Open Graphno
Social profiles linkedFacebook, Instagram, Tiktok, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Lush www.lush.com Next.js 89607582 79
Maybelline www.maybelline.com Sitecore 89606391 79
Neutrogena www.neutrogena.com Contentful 100606382 79
Aveda www.aveda.co.uk Drupal 100606373 76
Elemis elemis.com Sanity 78607582 76
Jo Malone London www.jomalone.co.uk Drupal 100606373 76

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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