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Beauty & groomingwww.maybelline.com

Maybelline — website check

Cosmetics company, founded 1915, based in New York City. Maybelline’s website (www.maybelline.com) runs on Sitecore. It is delivered through cdnjs. Email from the domain is protected by an enforced DMARC policy.

Logo: L’Oréal · Public domain · Wikimedia Commons
79
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
60
Speed & delivery
63
Email & domain
91
SEO & markup
Official siteChecked 23 Oct 2026

About the brand

Founded1915
CountryUnited States
HeadquartersNew York City
IndustryCosmetics industry
Part ofL'Oréal
Official websitewww.maybelline.com

Facts: Wikidata (CC0).

Built with

CMSSitecore
AnalyticsCloudflare Web Analytics
Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
CDNcdnjsCloudflare
Web frameworksVue.js
Marketing automation & CRMSalesforce Marketing Cloud
Hosting platformsAzure App Service
Security & bot protectionCloudflare Bot Management
ReviewsBazaarvoice

Hosting & delivery

Servercloudflare
Network (AS)Cloudflare
HTTP versionHTTP/3
TLSTLS 1.3
CertificateLet's Encrypt · valid until 2026-12-11
First response2,194 ms
Homepage weight371 KB
IPv6yes

Email & domain

Mail providerProofpoint
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAno
Verified servicesAmazon SES / AWS, Cisco Webex, Meta Business (domain verification), Figma, Google Search Console, Microsoft 365

SEO & social

Title56 characters
Meta description153 characters
Canonicalyes
Structured dataOrganization, PostalAddress, SearchAction, WebSite
Language versions2
Open Graphyes
Social profiles linkedFacebook, Instagram, Pinterest, Tiktok, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtyes

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

More beauty & grooming brands All

BrandWebsitePlatformSecuritySpeed & deliveryEmail & domainSEO & markupIndex
Glossier www.glossier.com Shopify 891008855 79
L'Oréal www.loreal.com Sitecore 89606391 79
Lush www.lush.com Next.js 89607582 79
Neutrogena www.neutrogena.com Contentful 100606382 79
Aveda www.aveda.co.uk Drupal 100606373 76
Elemis elemis.com Sanity 78607582 76
Jo Malone London www.jomalone.co.uk Drupal 100606373 76
Dettol www.dettol.co.uk React 100403891 73

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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