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Travel & hotelswww.lonelyplanet.com

Lonely Planet — website check

Publisher of guidebooks and other media related to travel, founded 1972, based in Melbourne. Lonely Planet’s website is www.lonelyplanet.com; we did not detect a known CMS or shop platform. It is delivered through Amazon CloudFront. DMARC is published but only monitors — spoofed mail is not blocked.

55
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

44
Security
20
Speed & delivery
38
Email & domain
91
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1972
CountryAustralia
HeadquartersMelbourne
IndustryPublishing · Tourism
Official websitewww.lonelyplanet.com

Facts: Wikidata (CC0).

Built with

Tag managersGoogle Tag Manager
CDNAmazon CloudFront
Static site generatorsAstro
CSS frameworksTailwind CSS
Monitoring & RUMNew Relic

Hosting & delivery

Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateAmazon · valid until 2027-01-30
First response2,232 ms
Homepage weight1,795 KB
IPv6no

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=none
BIMIno
DNSSECno
CAAno
Verified servicesAdobe (Admin Console), Anthropic, Atlassian Cloud, Canva, Google Search Console, KnowBe4, Microsoft 365, OpenAI

SEO & social

Title50 characters
Meta description152 characters
Canonicalyes
Structured dataOrganization, SearchAction, WebPage, WebSite
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Pinterest, Youtube

AI crawlers & robots

AI crawlers blockedGPTBot
llms.txtno
ads.txtyes
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

More travel & hotels brands All

BrandWebsitePlatformSecuritySpeed & deliveryEmail & domainSEO & markupIndex
Eurostar www.eurostar.com Sanity 100807591 88
Channel Tunnel www.leshuttle.com ASP.NET 1004063100 82
Claridge's www.maybourne.com Next.js 1001006373 82
Butlins www.butlins.com Next.js 100606382 79
KLM www.klm.com Angular 100607573 79
London North Eastern Railway www.lner.co.uk Contentful 89407591 79
National Rail www.nationalrail.co.uk Next.js 100406391 79
Big Bus Tours www.bigbustours.com Adobe Commerce (Magento) 100606373 76

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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