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Shops & marketplaceswww.hamleys.com

Hamleys — website check

British toy store, founded 1760, based in London. Hamleys’s website (www.hamleys.com) runs on Adobe Commerce (Magento). It is delivered through Cloudflare. There is no DMARC record, so the domain can be spoofed in email.

Logo: AwH108 · CC BY-SA 4.0 · Wikimedia Commons
55
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

100
Security
60
Speed & delivery
0
Email & domain
55
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1760
CountryUnited Kingdom
HeadquartersLondon
IndustryRetail
Official websitewww.hamleys.com

Facts: Wikidata (CC0).

Built with

E-commerce platformsAdobe Commerce (Magento)
Cookie consent (CMP)Usercentrics
Tag managersGoogle Tag Manager
Web frameworksAngularJSReact
JavaScript librariesRequireJSwebpack
Hosting platformsUpsun (Platform.sh)
Security & bot protectionCloudflare Bot Management
Web fontsGoogle Fonts
Site searchAlgolia
Monitoring & RUMNew Relic

Hosting & delivery

Servercloudflare
Network (AS)Cloudflare
HTTP versionHTTP/3
TLSTLS 1.3
CertificateGoogle Trust Services · valid until 2026-12-26
First response1,911 ms
Homepage weight930 KB
IPv6yes

Email & domain

Mail providerMicrosoft 365
SPFno
DMARC policyno
BIMIno
DNSSECno
CAAno
Verified servicesMeta Business (domain verification), Google Search Console, Microsoft 365

SEO & social

Title41 characters
Meta description152 characters
Canonicalyes
Structured dataOrganization, SearchAction, WebSite
Language versions0
Open Graphno
Social profiles linkedFacebook, Instagram, Youtube

AI crawlers & robots

AI crawlers blockedGPTBot, ClaudeBot, anthropic-ai, Claude-Web, Google-Extended, GoogleOther, CCBot, Bytespider
llms.txtyes
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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John Lewis www.johnlewis.com Next.js 89407591 79
Londis www.londis.co.uk Drupal 100806373 79

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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