Monitoring & RUM

Datadog RUM market share on brand websites

Datadog RUM runs on 0.7% of brand websites in our sample (9 of 1,359). Market share by country, top sites using it and technologies it is paired with.

0.7%

Share in UK brands

9 / 1,359

sites in Tranco top 1K

2 in top 10K

#32,602

median Tranco rank

Tranco

frequent companions

Google Tag Manager

By market

UK brands0.7%9
United Kingdom0.4%46
Global0.6%419

Trend

Often used with

Google Tag ManagerTag managers89%
BootstrapCSS frameworks78%×2.7
Akamai Bot ManagerSecurity & bot protection33%×3.1
OneTrustCookie consent (CMP)33%

Top sites using Datadog RUM

Tranco	Site	Also uses	Hosting
170	paypal.com	BootstrapGoogle Tag ManagerPayPalTailwind CSSVarnish	Fastly
6,972	tui.co.uk	Akamai Bot ManagerAkamaiBootstrapAmazon CloudFrontContentfulTealium iQ	Akamai
10,902	radiotimes.com	Adobe FontsBootstrapFastlyGoogle Tag ManagerNext.jsReact	Fastly
22,796	sharkninja.com	AB TastyAffirmBazaarvoiceBootstrapBraintreeCloudflare	Cloudflare
32,602	notonthehighstreet.com	cdnjsCloudflareGoogle FontsGoogle Tag ManagerNext.jsOneTrust	Amazon Web Services
54,849	toyota.co.uk	Adobe Experience Platform TagsAdobe Experience ManagerApache HTTP ServerBootstrapGoogle Tag ManagerOneTrust	Tmme As N.v. Toyota Motor Ma...
69,045	booker.co.uk	Akamai Bot ManagerAkamaiCookiebot (Usercentrics)Google FontsGoogle Tag ManagerjsDelivr	Akamai
212,488	lexus.co.uk	Adobe Experience Platform TagsAdobe Experience ManagerApache HTTP ServerBootstrapGoogle Tag ManagerOneTrust	Tmme As N.v. Toyota Motor Ma...
290,322	hungryhorse.co.uk	Akamai Bot ManagerAzure Front Door / CDNBootstrapCookiebot (Usercentrics)Google Tag Manager	Amazon Web Services

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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