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Arts, culture & eventswww.vam.ac.uk

V&A — website check

Museum in London, England, United Kingdom, founded 1852. V&A’s website (www.vam.ac.uk) runs on Salesforce Commerce Cloud. It is delivered through Amazon CloudFront. Email from the domain is protected by an enforced DMARC policy.

Logo: Alan Fletcher · Public domain · Wikimedia Commons
70
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
40
Speed & delivery
75
Email & domain
64
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1852
CountryUnited Kingdom
Official websitewww.vam.ac.uk

Facts: Wikidata (CC0).

Built with

E-commerce platformsSalesforce Commerce Cloud
Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
Web frameworksRuby on Rails
Web serversnginx

Hosting & delivery

Servernginx
Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2026-12-02
First response1,792 ms
Homepage weight138 KB
IPv6no

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAyes
Verified servicesApple (domain verification), Google Search Console, Microsoft 365

SEO & social

Title73 characters
Meta description156 characters
Canonicalyes
Structured datano
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Pinterest, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Hammersmith Apollo www.eventimapollo.com — 89806382 79
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London Coliseum londoncoliseum.org WordPress 100606382 79
Madame Tussauds www.madametussauds.com Umbraco 89806382 79

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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