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Varnish market share on brand websites

Varnish runs on 5.3% of brand websites in our sample (68 of 1,277). Market share by country, top sites using it and technologies it is paired with.

5.3%
Share in UK brands
68 / 1,277
4
sites in Tranco top 1K
10 in top 10K
#28,905
median Tranco rank
Tranco
16
frequent companions
Google Tag Manager

By market

  1. UK brands5.3%68
  2. United Kingdom5.2%591
  3. Global4.9%3,343

Trend

Often used with

  1. Google Tag ManagerTag managers76%
  2. OneTrustCookie consent (CMP)43%×1.6
  3. DrupalCMS41%×6
  4. jQueryJavaScript libraries40%
  5. BootstrapCSS frameworks31%
  6. nginxWeb servers28%×2.5
  7. AcquiaHosting platforms25%×15.2
  8. CloudflareCDN24%
  9. Tailwind CSSCSS frameworks24%×1.8
  10. Google FontsWeb fonts19%

Top sites using Varnish All 68 sites

TrancoSiteAlso usesHosting
77spotify.comEnvoyGoogle Cloud CDN / GFEGoogle reCAPTCHAGoogle Cloud
175paypal.comBootstrapDatadog RUMDataDomeGoogle Tag ManagerPayPalTailwind CSSFastly
241bbc.co.ukComscoreFastly
740independent.co.ukComscoreGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)Google Tag ManagerPrebid.jsTaboolaFastly
1,231rightmove.co.ukExpressGoogle Cloud CDN / GFEGoogle Tag ManagerOneTrustVWOFastly
2,479techradar.comAlpine.jsComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle Tag ManagerJW PlayerFastly
2,831newscientist.comAdobe FontsGoogle Tag ManagerGutenberg blocksJetpacknginxOneSignalFastly
6,437tate.org.ukAB TastyDidomiGoogle Tag ManagerGunicornGoogle reCAPTCHAFastly
7,986clarivate.comAddToAnyBootstrapcdnjscore-jsOracle EloquaGoogle FontsFastly
8,420hellomagazine.comGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Publisher Tag (Ad Manager)Next.jsPrebid.jsAmazon Web Services
10,809mubi.comCookieYesNext.jsReactFastly
11,292radiotimes.comAdobe FontsBootstrapDatadog RUMFastlyGoogle Tag ManagerNext.jsFastly
13,212bfi.org.ukAdobe FontsCloudflareDrupalGoogle FontsGoogle Tag ManagerOneTrustFastly
14,132heraldscotland.comAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
16,805matalan.co.ukAB TastyAstroCloudflareDidomiGoogle Tag ManagerOneTrustFastly
17,007wendys.comAcquiacdnjsDrupal 10Google FontsGoogle Tag ManagerjsDelivrCloudflare
21,080wallpaper.comComscoreGoogle Marketing Platform (DV360/CM360)FastlyGoogle FontsGoogle Tag ManagerJW PlayerFastly
25,297leica-camera.comCalendlyAmazon CloudFrontDrupalGoogle Tag ManagerOneTrustOptimizelyAmazon Web Services
27,841myprotein.comAstroCloudflareGoogle FontsGoogle Tag ManagerOneTrustTailwind CSSFastly
29,969nintendo.co.ukOneTrustTailwind CSSVue.jsAmazon Web Services
30,370thenational.scotAdobe Experience Platform TagsAmazon Publisher ServicesAzure Front Door / CDNGoogle Marketing Platform (DV360/CM360)Google Publisher Tag (Ad Manager)jQuery 3.7.1Microsoft Azure
33,347jackjones.comCookieYesGoogle Tag ManagerViteVue.jsFastly
40,482shakeshack.comAcquiaCloudflareCloudflare Bot ManagementCloudflare Web AnalyticsDrupal 10Google Tag ManagerCloudflare
40,707jackdaniels.comAdobe FontsDrupalGoogle Cloud CDN / GFEGoogle Tag ManagerNext.jsOneTrustB F Brown Forman Corporati...
58,016nescafe.comcdnjsDrupalGSAPGoogle Tag ManagerjQuerynginxFastly

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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