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Personalization

Insider market share on brand websites

Insider runs on <0.1% of brand websites in our sample (1 of 1,277). Market share by country, top sites using it and technologies it is paired with.

<0.1%
Share in UK brands
1 / 1,277
16
frequent companions
Google Tag Manager

By market

  1. UK brands<0.1%1
  2. United Kingdom<0.1%9
  3. Global0.2%106

Trend

Often used with

  1. Google Tag ManagerTag managers85%×2.2
  2. Google FontsWeb fonts42%×1.6
  3. CloudflareCDN40%
  4. SwiperJavaScript libraries31%×2.6
  5. BootstrapCSS frameworks28%
  6. ReactWeb frameworks25%×2.1
  7. Next.jsWeb frameworks23%×2.2
  8. Google reCAPTCHACAPTCHA22%×3.4
  9. Amazon CloudFrontCDN21%×2.1
  10. WhatsApp click-to-chatLive chat & support16%×4.6

Top sites using Insider

TrancoSiteAlso usesHosting
239,979abelandcole.co.ukAzure App ServiceBazaarvoiceBootstrapGoogle Analytics 4Google Tag ManagerImperva (Incapsula)Imperva

Our crawler: 1,277 sites · UK brands · updated 13 Nov 2026 · Methodology

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