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Shops & marketplaceswww.roughtrade.com
Rough Trade — website check
Independent record shops, based in London. Rough Trade’s website (www.roughtrade.com) runs on Shopify. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.
70
Brand Web Indexout of 100
Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.
78
Security
40
Speed & delivery
88
Email & domain
64
SEO & markup
Official siteChecked 22 Oct 2026
About the brand
Facts: Wikidata (CC0).
Built with
E-commerce platformsShopify
CMSPrismic
Tag managersGoogle Tag Manager
Email marketingKlaviyo
Hosting platformsVercel
Hosting & delivery
Servercloudflare
Network (AS)Cloudflare
HTTP versionHTTP/3
TLSTLS 1.3
CertificateGoogle Trust Services · valid until 2026-12-01
First response4,063 ms
Homepage weight2,604 KB
IPv6yes
Email & domain
Mail providerGoogle Workspace
SPFyes
DMARC policyp=quarantine
BIMIyes
DNSSECno
CAAyes
Verified servicesAtlassian Cloud, Google Search Console, Klaviyo, OpenAI, Shopify
SEO & social
Title66 characters
Meta description127 characters
Canonicalno
Structured dataOnlineStore, PostalAddress, WebSite
Language versions0
Open Graphno
Social profiles linkedFacebook, Instagram, Spotify, Tiktok, X
AI crawlers & robots
AI crawlers blockedGPTBot, ClaudeBot, anthropic-ai, Claude-Web, Google-Extended, GoogleOther, CCBot, Bytespider
llms.txtno
ads.txtno
security.txtno
Checklist
Security
- HTTPS by default
- HSTS header
- TLS 1.3
- Content-Security-Policy
- X-Content-Type-Options
- Referrer-Policy
Speed & delivery
- HTTP/3
- IPv6
- First response under 1.5 s
- Homepage under 1.5 MB
Email & domain
- SPF record
- DMARC record
- DMARC enforced (quarantine / reject)
- BIMI logo record
- DNSSEC
- CAA record
SEO & markup
- Title tag 10–70 characters
- Meta description
- Canonical link
- Exactly one H1
- Structured data (JSON-LD)
- Open Graph title and image
- All images have alt text
- XML sitemap
- robots.txt
- security.txt
More shops & marketplaces brands All
| Brand | Website | Platform | Security | Speed & delivery | Email & domain | SEO & markup | Index |
|---|---|---|---|---|---|---|---|
| ASOS | www.asos.com | Sitecore | 78 | 100 | 88 | 100 | 91 |
| Kingfisher | www.kingfisher.com | Sitecore | 100 | 80 | 75 | 91 | 88 |
| Amplifon | www.amplifon.com | Adobe Experience Manager | 100 | 80 | 63 | 82 | 82 |
| Aldi | www.aldi.co.uk | Nuxt | 100 | 60 | 88 | 64 | 79 |
| Harvey Nichols | www.harveynichols.com | Next.js | 89 | 100 | 63 | 73 | 79 |
| House of Fraser | www.houseoffraser.co.uk | Next.js | 89 | 60 | 88 | 73 | 79 |
| John Lewis | www.johnlewis.com | Next.js | 89 | 40 | 75 | 91 | 79 |
| Londis | www.londis.co.uk | Drupal | 100 | 80 | 63 | 73 | 79 |
Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.
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