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- Natural History Museum
Arts, culture & eventswww.nhm.ac.uk
Natural History Museum — website check
Museum in London, England, UK, founded 1881. Natural History Museum’s website (www.nhm.ac.uk) runs on Adobe Experience Manager. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.
70
Brand Web Indexout of 100
Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.
67
Security
60
Speed & delivery
63
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026
About the brand
Facts: Wikidata (CC0).
Built with
AnalyticsCloudflare Web Analytics
Tag managersAdobe Experience Platform TagsGoogle Tag Manager
CDNCloudflare
CSS frameworksTailwind CSS
Security & bot protectionCloudflare Bot Management
Hosting & delivery
Servercloudflare
Network (AS)Cloudflare
HTTP versionHTTP/3
TLSTLS 1.3
CertificateGoogle Trust Services · valid until 2026-11-25
First response3,844 ms
Homepage weight438 KB
IPv6yes
Email & domain
Mail providerMicrosoft 365
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAno
Verified servicesAdobe (Admin Console), Apple (domain verification), Atlassian Cloud, Meta Business (domain verification), Miro, OneTrust
SEO & social
Title29 characters
Meta description113 characters
Canonicalyes
Structured datano
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Pinterest, Youtube
AI crawlers & robots
AI crawlers blockedGPTBot, ClaudeBot, anthropic-ai, Claude-Web, Google-Extended, GoogleOther, CCBot, Bytespider
llms.txtno
ads.txtno
security.txtyes
Checklist
Security
- HTTPS by default
- HSTS header
- TLS 1.3
- Content-Security-Policy
- X-Content-Type-Options
- Referrer-Policy
Speed & delivery
- HTTP/3
- IPv6
- First response under 1.5 s
- Homepage under 1.5 MB
Email & domain
- SPF record
- DMARC record
- DMARC enforced (quarantine / reject)
- BIMI logo record
- DNSSEC
- CAA record
SEO & markup
- Title tag 10–70 characters
- Meta description
- Canonical link
- Exactly one H1
- Structured data (JSON-LD)
- Open Graph title and image
- All images have alt text
- XML sitemap
- robots.txt
- security.txt
More arts, culture & events brands All
| Brand | Website | Platform | Security | Speed & delivery | Email & domain | SEO & markup | Index |
|---|---|---|---|---|---|---|---|
| Affordable Art Fair | affordableartfair.com | WordPress | 78 | 100 | 63 | 91 | 82 |
| Thorpe Park | thorpepark.com | Umbraco | 89 | 80 | 63 | 91 | 82 |
| Chester Zoo | www.chesterzoo.org | Next.js | 89 | 40 | 75 | 91 | 79 |
| Edinburgh Festival Fringe | www.edfringe.com | — | 89 | 100 | 63 | 73 | 79 |
| Hammersmith Apollo | www.eventimapollo.com | — | 89 | 80 | 63 | 82 | 79 |
| Legoland Windsor | www.legoland.co.uk | Umbraco | 89 | 40 | 75 | 91 | 79 |
| London Coliseum | londoncoliseum.org | WordPress | 100 | 60 | 63 | 82 | 79 |
| Madame Tussauds | www.madametussauds.com | Umbraco | 89 | 80 | 63 | 82 | 79 |
Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.
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