Google Optimize (retired) market share on brand websites

Google Optimize (retired) runs on 0.4% of brand websites in our sample (5 of 1,359). Market share by country, top sites using it and technologies it is paired with.

0.4%

Share in UK brands

5 / 1,359

sites in Tranco top 1K

1 in top 10K

#145,556

median Tranco rank

Tranco

frequent companions

Google Tag Manager

By market

UK brands0.4%5
United Kingdom0.3%31
Global0.3%216

Often used with

Google Tag ManagerTag managers80%
OneTrustCookie consent (CMP)80%×3.2
CloudflareCDN60%×1.6
jQueryJavaScript libraries60%×2.1
WordPressCMS60%×3.7

Top sites using Google Optimize (retired)

Tranco	Site	Also uses	Hosting
7,463	etoro.com	accessiBeCloudflareCloudflare Bot ManagementGoogle Tag ManagerNext.jsOneTrust	Akamai
61,122	freeview.co.uk	AcquiaBootstrapCloudflareCloudflare Web AnalyticsDrupal 11Google Tag Manager	Cloudflare
229,990	suzuki.co.uk	Azure Front Door / CDNNext.jsOneTrustReactUmbraco	Microsoft Azure
556,154	tacobell.co.uk	Bootstrapcore-jsGoogle Analytics 4Google FontsGoogle Tag ManagerGutenberg blocks	Securityservices
—	breadahead.com	CloudflareCloudflare Bot Managementcore-jsFont AwesomeGoogle Ads (conversion)Google Fonts	Cloudflare

Our crawler: 1,359 sites · UK brands · updated 23 Oct 2026 · Methodology

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