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Banks, insurance & financewww.aberdeenplc.com

Abrdn — website check

UK based investment company, founded 2017, based in Edinburgh. Abrdn’s website (www.aberdeenplc.com) runs on Sitecore. DMARC is published but only monitors — spoofed mail is not blocked.

Logo: Aberdeen Group plc · Public domain · Wikimedia Commons
73
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
80
Speed & delivery
38
Email & domain
82
SEO & markup
Official siteChecked 23 Oct 2026

About the brand

Founded2017
CountryUnited Kingdom
HeadquartersEdinburgh
IndustryFinancial services
Official websitewww.aberdeenplc.com

Facts: Wikidata (CC0).

Built with

Cookie consent (CMP)OneTrust
Tag managersGoogle Tag Manager
Web frameworksNext.jsReact
CSS frameworksBootstrap
Hosting platformsVercel

Hosting & delivery

ServerVercel
Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateLet's Encrypt · valid until 2026-12-24
First response658 ms
Homepage weight156 KB
IPv6no

Email & domain

Mail providerMimecast
SPFyes
DMARC policyp=none
BIMIno
DNSSECno
CAAno
Verified servicesAnthropic, Box, DocuSign, Meta Business (domain verification), Google Search Console, Microsoft 365, Zoom

SEO & social

Title18 characters
Meta description146 characters
Canonicalyes
Structured dataOrganization, WebPage
Language versions2
Open Graphno

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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