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Apps & fintechwww.whatsapp.com

WhatsApp — website check

Meta Platforms-owned mobile instant messenger and social media service, founded 2009, based in Menlo Park. WhatsApp’s website is www.whatsapp.com; we did not detect a known CMS or shop platform. Email from the domain is protected by an enforced DMARC policy.

Logo: WhatsApp · Public domain · Wikimedia Commons
79
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
60
Speed & delivery
75
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded2009
CountryUnited States
HeadquartersMenlo Park
Official websitewww.whatsapp.com

Facts: Wikidata (CC0).

Built with

PaymentsPayU

Hosting & delivery

Network (AS)Facebook
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2026-10-29
First response1,861 ms
Homepage weight282 KB
IPv6yes

Email & domain

Mail providerProofpoint
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAyes
Verified servicesAdobe (Admin Console), Dropbox, Meta Business (domain verification), Google Search Console, Microsoft 365, Slack

SEO & social

Title65 characters
Meta description180 characters
Canonicalyes
Structured datano
Language versions61
Open Graphyes
Social profiles linkedFacebook, Instagram, Threads, X, Youtube

AI crawlers & robots

AI crawlers blockedGPTBot, ClaudeBot, Google-Extended, PerplexityBot, Applebot-Extended, Amazonbot, Scrapy
llms.txtno
ads.txtno
security.txtyes

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Memrise www.memrise.com HubSpot CMS 100806382 82
Trainline www.thetrainline.com — 89807582 82
Deliveroo deliveroo.co.uk Prismic 78607591 79
Freetrade freetrade.io Webflow 78607591 79

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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