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Shops & marketplaceswww.waitrose.com

Waitrose — website check

Chain of supermarkets in the United Kingdom, founded 1904, based in Bracknell. Waitrose’s website (www.waitrose.com) runs on Adobe Experience Manager. It is delivered through Akamai. Email from the domain is protected by an enforced DMARC policy.

Logo: Waitrose & Partners (John Lewis Partnership) · Public domain · Wikimedia Commons
67
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

100
Security
20
Speed & delivery
63
Email & domain
64
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded1904
CountryUnited Kingdom
HeadquartersBracknell
IndustryRetail · Food industry
Part ofJohn Lewis Partnership
Official websitewww.waitrose.com

Facts: Wikidata (CC0).

UK footprint

302
listed locations
54
regions
237
towns & cities

Listed as “Waitrose & Partners”.

Store counts compiled from public map listings, October 2026. Listings are grouped by the name they carry; a company’s own store count can differ.

Built with

CMSAdobe Experience Manager
CDNAkamai
Session replay & heatmapsContentsquare
CSS frameworksBootstrap
Affiliate networksimpact.com
Security & bot protectionAkamai Bot Manager

Hosting & delivery

Network (AS)Akamai
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2026-11-21
First response2,835 ms
Homepage weight2,983 KB
IPv6no

Email & domain

SPFno
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAyes
Verified servicesAdobe (Admin Console), Apple (domain verification), Google Search Console, Stripe

SEO & social

Title44 characters
Meta description155 characters
Canonicalyes
Structured datano
Language versions0
Open Graphyes
Social profiles linkedFacebook, Instagram, Pinterest, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtyes

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Aldi www.aldi.co.uk Nuxt 100608864 79
Harvey Nichols www.harveynichols.com Next.js 891006373 79
House of Fraser www.houseoffraser.co.uk Next.js 89608873 79
John Lewis www.johnlewis.com Next.js 89407591 79
Londis www.londis.co.uk Drupal 100806373 79

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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