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Banks, insurance & financewww.firstdirect.com

First Direct — website check

UK Bank, founded 1989, based in Leeds. First Direct’s website (www.firstdirect.com) runs on Adobe Experience Manager. It is delivered through Amazon CloudFront. Email from the domain is protected by an enforced DMARC policy.

Logo: First Direct · Public domain · Wikimedia Commons
70
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
80
Speed & delivery
63
Email & domain
55
SEO & markup
Official siteChecked 23 Oct 2026

About the brand

Founded1989
CountryUnited Kingdom
HeadquartersLeeds
Part ofHSBC UK
Official websitewww.firstdirect.com

Facts: Wikidata (CC0).

Built with

CMSAdobe Experience Manager
Tag managersTealium iQ
CDNAmazon CloudFront
Web serversApache HTTP Server
Monitoring & RUMAppDynamics

Hosting & delivery

ServerApache
Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2027-01-07
First response1,192 ms
Homepage weight60 KB
IPv6no

Email & domain

Mail providerProofpoint
SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAno
Verified servicesAdobe (Admin Console), Atlassian Cloud, Cisco Webex, Google Search Console

SEO & social

Title47 characters
Meta description161 characters
Canonicalyes
Structured datano
Language versions0
Open Graphno
Social profiles linkedFacebook, Instagram, Tiktok, X, Youtube

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Virgin Money UK uk.virginmoney.com — 1004075100 85
3i www.3i.com — 100807573 82

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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