Banks, insurance & financewww.bupa.co.uk

Bupa — website check

International healthcare and health insurance company, founded 1947, based in London. Bupa’s website (www.bupa.co.uk) runs on ASP.NET. It is delivered through Cloudflare. Email from the domain is protected by an enforced DMARC policy.

Logo: BUPA Corporate · CC BY-SA 4.0 · Wikimedia Commons

Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

Security

Speed & delivery

Email & domain

SEO & markup

Official siteChecked 22 Oct 2026

About the brand

Founded1947

CountryUnited Kingdom

HeadquartersLondon

IndustryHealth care · Dental care

Official websitewww.bupa.co.uk

Facts: Wikidata (CC0).

Built with

AnalyticsAdobe Analytics

Tag managersTealium iQ

CDNCloudflare

Web frameworksASP.NET

CSS frameworksBootstrap Foundation

JavaScript librarieswebpack

A/B testingAdobe Target

Security & bot protectionCloudflare Bot Management

ReviewsTrustpilot

Monitoring & RUMNew Relic

Hosting & delivery

Servercloudflare

Network (AS)Bt Uk As Btnet Uk Regional Network

HTTP versionHTTP/3

TLSTLS 1.3

CertificateGlobalSign nv-sa · valid until 2027-02-06

First response6,660 ms

Homepage weight527 KB

IPv6no

Email & domain

Mail providerMicrosoft 365

SPFyes

DMARC policyp=reject

BIMIno

DNSSECyes

CAAno

Verified servicesApple (domain verification), GlobalSign, Google Search Console, Microsoft 365

SEO & social

Title28 characters

Meta description160 characters

Canonicalyes

Structured dataOrganization, PostalAddress, SearchAction

Language versions0

Open Graphyes

Social profiles linkedFacebook, Instagram, Linkedin, Tiktok, X, Youtube

AI crawlers & robots

AI crawlers blockednone

llms.txtno

ads.txtno

security.txtno

Checklist

Security

HTTPS by default
HSTS header
TLS 1.3
Content-Security-Policy
X-Content-Type-Options
Referrer-Policy

Speed & delivery

HTTP/3
IPv6
First response under 1.5 s
Homepage under 1.5 MB

Email & domain

SPF record
DMARC record
DMARC enforced (quarantine / reject)
BIMI logo record
DNSSEC
CAA record

SEO & markup

Title tag 10–70 characters
Meta description
Canonical link
Exactly one H1
Structured data (JSON-LD)
Open Graph title and image
All images have alt text
XML sitemap
robots.txt
security.txt

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Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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