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Foodwww.baxters.com

Baxters — website check

Scottish food processing company based in Fochabers, Scotland, founded 1868, based in Fochabers. Baxters’s website is www.baxters.com; we did not detect a known CMS or shop platform. Email from the domain is protected by an enforced DMARC policy.

55
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

67
Security
40
Speed & delivery
63
Email & domain
45
SEO & markup
Official siteChecked 23 Oct 2026

About the brand

Founded1868
CountryUnited Kingdom
HeadquartersFochabers
IndustryFood processing
Official websitewww.baxters.com

Facts: Wikidata (CC0).

Built with

Web serversnginx

Hosting & delivery

Servernginx
Network (AS)Layershift
HTTP versionHTTP/3
TLSTLS 1.3
CertificateSectigo Limited · valid until 2026-12-17
First response2,719 ms
Homepage weight8 KB
IPv6no

Email & domain

Mail providerMicrosoft 365
SPFyes
DMARC policyp=quarantine
BIMIno
DNSSECno
CAAno
Verified servicesAnthropic, Apple (domain verification), Google Search Console, Microsoft 365, Smartsheet

SEO & social

Title25 characters
Meta descriptionno
Canonicalno
Structured datano
Language versions0
Open Graphno

AI crawlers & robots

AI crawlers blockednone
llms.txtno
ads.txtno
security.txtno

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

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Maggi www.maggi.co.uk Drupal 891006373 79
Pedigree Petfoods www.pedigree.com Drupal 100406391 79

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

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