Skip to content
An independent index of 1,651 brand websites — platforms, security, email and SEO Web indexAdvertiseContact
coolbrands
  1. Home
  2. Brands
  3. Apps & fintech
  4. Airbnb
Apps & fintechwww.airbnb.co.uk

Airbnb — website check

American online platform for rental accommodations, founded 2008, based in San Francisco. Airbnb’s website (www.airbnb.co.uk) runs on Ruby on Rails. Email from the domain is protected by an enforced DMARC policy.

Logo: DesignStudio · Public domain · Wikimedia Commons
76
Brand Web Indexout of 100

Share of 26 technical checks the site passes: security, speed, email and SEO. A measurement of the website — not a popularity ranking.

89
Security
40
Speed & delivery
75
Email & domain
82
SEO & markup
Official siteChecked 22 Oct 2026

About the brand

Founded2008
CountryUnited States
HeadquartersSan Francisco
IndustryTourism industry
Official websitewww.airbnb.co.uk

Facts: Wikidata (CC0).

Built with

Cookie consent (CMP)OneTrust
Web frameworksRuby on Rails
Web serversEnvoynginx
Security & bot protectionAkamai Bot ManagerDataDome
Monitoring & RUMBugsnag
Social & widgetsFacebook SDK

Hosting & delivery

Servernginx
Network (AS)Amazon Web Services
HTTP versionHTTP/3
TLSTLS 1.3
CertificateDigiCert Inc · valid until 2027-01-26
First response2,192 ms
Homepage weight576 KB
IPv6no

Email & domain

SPFyes
DMARC policyp=reject
BIMIno
DNSSECno
CAAyes
Verified servicesMeta Business (domain verification), Google Search Console

SEO & social

Title73 characters
Meta description132 characters
Canonicalyes
Structured dataSearchAction, WebSite
Language versions96
Open Graphyes

AI crawlers & robots

AI crawlers blockedGPTBot, ClaudeBot, Applebot-Extended, ImagesiftBot, AI2Bot, Webzio-Extended
llms.txtno
ads.txtno
security.txtyes

Checklist

Security

  • HTTPS by default
  • HSTS header
  • TLS 1.3
  • Content-Security-Policy
  • X-Content-Type-Options
  • Referrer-Policy

Speed & delivery

  • HTTP/3
  • IPv6
  • First response under 1.5 s
  • Homepage under 1.5 MB

Email & domain

  • SPF record
  • DMARC record
  • DMARC enforced (quarantine / reject)
  • BIMI logo record
  • DNSSEC
  • CAA record

SEO & markup

  • Title tag 10–70 characters
  • Meta description
  • Canonical link
  • Exactly one H1
  • Structured data (JSON-LD)
  • Open Graph title and image
  • All images have alt text
  • XML sitemap
  • robots.txt
  • security.txt

More apps & fintech brands All

BrandWebsitePlatformSecuritySpeed & deliveryEmail & domainSEO & markupIndex
Monzo monzo.com Contentful 10040100100 91
Patient UK patient.info Contentful 1006010091 91
Revolut www.revolut.com Next.js 898088100 91
Starling Bank www.starlingbank.com Next.js 896075100 85
Memrise www.memrise.com HubSpot CMS 100806382 82
Trainline www.thetrainline.com — 89807582 82
Deliveroo deliveroo.co.uk Prismic 78607591 79
Freetrade freetrade.io Webflow 78607591 79

Data from our own crawler: homepage, DNS, TLS and robots.txt of each brand’s official website. coolbrands.uk.com is an independent catalogue. It is not affiliated with Superbrands (UK) Ltd or the CoolBrands® awards programme, and does not publish their results.

Want your brand’s website benchmarked?

We compare your site with your category on security, speed, email and SEO — and fix what lags behind.