CEO & Founder, WAH Nails
Sharmadean Reid has one foot in the street and one foot in the boardroom. She has styled for international magazines and was named one of the “15 people who will define the future of arts in Britain”. She founded WAH in 2009, and the company has since painted nails all over the world. After publishing two books on nail art and girl culture, Sharmadean launched the first WAH London nail product line in Boots in September 2014.