YMC

Inspired by a modernist and functional approach to design, YMC creates timeless clothing that allows individuals to carve out their own style: You Must Create.

Established in London in 1995 by Fraser Moss and Jimmy Collins, YMC was formed in response to the demand for stylish, yet functional, modern clothing. With an ethos inspired by Raymond Loewy, a pioneer of American industrial design who believed that ‘you must create your own design style’, the brand is influenced not by seasonal trends but by an aim to provide intelligent clothing that is both wearable and distinctive.