Tiger Beer
First brewed in Singapore in 1932, Tiger Beer embarked on a journey that has seen it go from strength to strength, becoming one of the world’s favourite international premium beers.
Tiger Beer is quickly establishing itself as a beer for the discerning consumer. In 2011/12, the brand’s ‘Know The Not Known’ integrated campaign reflects the essence of the beer, inviting engagement from old and new admirers. In collaboration with pioneering creative talent in the fields of design, film and music, and with digital at its heart, Tiger seeks to reward those who show their curiosity in the detail of the campaign with exclusive access to rich online content and exclusive events.



