Moshi Monsters
With 65 million registered users in 150 territories worldwide, the online world of adoptable pet monsters has become a global phenomenon.
The world of Moshi Monsters allows children to create their own virtual pet monster, which they can name, nurture and navigate around Monstro City. Taking the virtual world by storm since 2008, over half of boys and girls aged six to 12 in the UK have now adopted a Moshi Monster. It has also expanded into the real world, with a range of products including toys, books, a DS video game, trading cards and the number one monthly kids’ magazine in the UK.