The aim of Maybelline is to empower women to make a new statement by exploring new looks, experimenting without risk, and flaunting their own artistry.
Maybelline reflects the attitude, style and energy of New York. Innovative and forward-thinking, the brand introduces the most advanced technologies and revolutionary products, having even invented the first mascara in 1915. Inspired by the runway, it creates the latest shades and on-trend colours while remaining accessible and affordable. Maybelline offers high-performance products in more than 129 countries worldwide.