first direct

Apart from expert banking, talking with customers is what first direct does best, 24/7/365. Recent initiatives are encouraging customers to join the conversation.

first direct’s people are recruited for their chat, not their banking experience – as 2011’s ‘Chatterbox’ TV ad demonstrates. The spoof ‘Buddy’ viral underlined the bank’s passion for customer service, while first direct Lab subscribes to the ethos of co-creation, using customer suggestions to develop new services. 2011 saw first direct launch its Facebook page and the UK’s first transactional banking iPhone app. It was also named Which? Magazine’s Best Financial Services Provider for the second year running.