adidas
From the court to the catwalk, the stadium to the street, adidas’s three stripes trademark, coupled with its relentless innovation, puts it at the forefront of sportswear desirability.
In 1927, Adi Dassler launched his first shoe, and it is his clear and unwavering passion for sport that still drives the brand today. For over 80 years, based on his founding principle of creating ‘only the best for the athlete’, adidas has developed stylish, innovative sports footwear and apparel. This ability to combine the best in performance technologies with standout design saw adidas selected as Official Sportswear Partner of Team GB and Paralympics GB, in partnership with Stella McCartney.